Hotspot Operator Name

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Hotspot Operator Name

• HSO Representative
• Contact Information

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Introduction to Toshiba Hotspots

• The Future is Wireless
• The Hotspot Concept Structure
• Benefits to You
• Enhance Service To Your Customers
• Attract New Customers To Your Business
• Enhance Your Existing Revenue Stream
• Create Revenue From Existing Costs
• You Dont Invest In Support
• The Toshiba Hotspot Network

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The Future is Wireless

• What is Wireless?
• Radio connections are replacing network cables
• WiFi is the international standard
• aka IEEE 802.11b
• Notebooks and PDAs increasingly come with WiFi
• Toshiba introduced the first WiFi notebook and
  PDA
• Benefits of WiFi for your Customers
• Eliminating wires makes connections easier
• WiFi connections are 20-50 times faster than
  dial-up

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The Hotspot Concept

• What is a Wireless Hotspot?
• A public location offering high-speed WiFi
  connectivity
• What is a Wireless Hotspot Network?
• A unified system of hardware and operations
  centers that provides consistent, quality access
  at many independently owned locations
• Who Uses a Wireless Hotspot Network?
• Anyone who needs access to the Internet while
  away from home or the office
• Where are Hotspots Found Today?
• Coffee shops, hotels, truck stops, auto repair
  shops

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Structure of the Toshiba Network

• Hotspot Location Provider
• Any organization that offers fee-based wireless
  Internet access at a physical location
• Hotspot Operator
• Installs and maintains Hotspot equipment
• Supports the Location Provider account
• Toshiba
• Manages the network and billing operations
• Provides 24x7 technical support to Hotspot
  Customers

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How Does It Work?
The Hotspot Operator maintains the Hotspot
hardware, manages your account and helps enhance
your business
The Toshiba Operations Center manages
connections, billing, and accounts
Toshiba Customer Support helps your customers
connect
The Toshiba Hotspot access point is smart and
only allows paying customers through
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Why Become A Hotspot Location?

• Enhance Service To Your Customers
• Attract New Customers To Your Business
• Enhance Your Existing Revenue Stream
• Create Revenue From Existing Costs
• You Dont Invest In Support

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Enhance Service to Your Customers

• Separate Yourself From The Competition
• Offer a unique service to your customers
• They can send and receive email
• They can access their company network
• They can surf the Web
• Service Industry Give your customers a way to
  pass time in the waiting room
• Hospitality Give your customers a reason to stay
  longer and more often
• Another Reason To Do Business With You

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Attract New Customers to Your Business

• Customers Will Seek Out Reliable Hotspots
• Toshiba brand recognition reassures new customers
• Toshiba website refers customers to your
  locations
• Hotspot Operator maintains consistent service
• Take Advantage Of The Opportunity
• Introduce new customers to your quality service

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Financial Benefits To Your Business

• Create Revenue From Your Existing Costs
• Use your existing broadband connection
• Revenue from customer access is shared
• Monthly payment to Location Provider based on HSO
  agreement
• How Do People Pay?
• Purchase coupons from you
• Silver scratch-off area hides the access code
• Online Credit Card Payment
• Revenue is shared with you
• Wireless Internet Account
• Revenue is shared with you

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Financial Benefits To Your Business

• Enhance Your Existing Business
• Hospitality Longer, More Frequent Visits
• Creates more opportunities for sales
• Service Increase Customer Satisfaction
• Creates more repeat business and referrals

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Financial Benefits - Examples

• If you are open 7 days a week and offer an 8
  connection fee
• If monthly DSL costs 75 and you amortize the
  hardware at 10 a month

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You Dont Invest in Support

• Toshiba Supports Your Customers
• Help with wireless configuration and connection
• Any brand of notebook or PDA
• Toll free, 24-hour-a-day, 7-days-a-week
• ltHotspot Operator Namegt Supports Your Business
• Technical support with Hotspot connection
• Billing and account support
• Merchandising and promotion

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MaterialsTear Pad Holder
Pads provide connection information and support
instructions.
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Materials - Table Tent
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Why Join The Toshiba Hotspot Network?

• Limited Investment From You
• Existing broadband connection
• Inexpensive Hotspot access point
• HSO supports your business
• Toshiba supports your customers
• Toshiba is a Global 100 Technology Company
• Brand Recognition, Credibility, and Quality
• Nationwide Marketing and PR Campaign
• ltHotspot Operator Namegt
• Benefit 1
• Benefit 2

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Join Today

• Enhance Customer Satisfaction
• Attract New Customers
• Increase Existing Revenue
• Generate New Revenue
• Limited Investment From You