Trademark Searching on the Web

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Trademark Searching on the Web

• Patrick SlavenWeb Analyst
• May 22, 2007

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The Web Itself
Agenda
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The Web Itself

• Invisible and Hidden
• Massive
• Unstructured

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The Web Itself Massive

• Search engines have cataloged approx 15-20
  billion documents
• Out of a possible 200 billion documents
• This does not count the Invisible Web

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The Web Itself Invisible

• Surface Web vs. Invisible Web
• Surface Web accessed via search engines
• Invisible Web is invisible to search engines
• Invisible Web is in databases, roughly 95
• e.g., tarr.uspto.gov
• Invisible Web is behind a paywall, maybe 5
• e.g., westlaw.com

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The Web Itself Unstructured

• Structure in the delivery (HTTP) and in the URL
  (www.website.com)
• Not a fielded database
• many types of documents
• many types of technology
• no real descriptive standards
• no consistent organization from one site to
  another

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The Tools

• Search Engines
• Meta Search Engines
• Directories Invisible Web Searching

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The Tools Search Engines

• Crawl
• Index
• Retrieval

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The Tools Search Engines
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The Tools Metasearch

• No Index
• No Crawl
• Only Retrieval

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The Tools Directories Invisible Web

• Directories list web resources by topic
• For the Invisible Web, directories of databases,
  and some search engines

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The Content

• Not Attuned to TM Searching
• Variable Quality
• User Generated