MARKET DEMAND ASSESMENT FOR MULTIMEDIA SERVICES

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MARKET DEMAND ASSESMENT FOR MULTIMEDIA SERVICES

• By Amdoda Rahmah

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INTRODUCTION

• Customer demand on speed and clarity information

Internet Services Spending (USmm)
Internet Users (mm)
35 CAGR
58 CAGR
Source IDC, The Internet Market in Asia Pacific
(excluding Japan) 1997-2003, March 1999
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CHANGE OF MARKET ENVIRONMENT

• Internet service market have increased rapidly
• Shifting demand for fixed to mobile communication
• Voice communication technology using IP Networks
• The use of mobile communication has continued to
  grow

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SERVICE MARKETED

• Broadband leased line
• DSL Service
• Entertainment (game, video on demand etc.)
• Conference call / diversified voice
• I - mode based service
• Wireless Mobile Connectivity (Hongkong)

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COUNTRY PROGRESS

• Focus to increase teledensity
• Modernization and development of existing network
• Enterprise privatization
• Anticipating on customer needs and technology
  development

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Deployment Strategy

• Modernization and development of existing network
  
• Fixed line
• Wireless / cellular
• More bandwidth
• Introduce multimedia service to selected market
• Value added service and creation of interested
  content/application

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RECOMMENDATION

• Multimedia service to be more marketed in Asia
  Pacific countries, exclude Japan, in parallel
  with modernization and development of network
  existing to anticipate customer needs and
  technology development.
• Successful of multimedia services not only depend
  on network provider to support broadband access
  but also related to what kind of content and
  application that service provider can provide to
  the customer.

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INDONESIA TELEDENSITY

• Population gt 200 millions
• National teledensity 3
• Major cities have adequate teledensity
• The Metropolitan City of Jakarta gt 40
• Other major cities (e.g. Medan, Surabaya,
  Bandung, Semarang) gt 11
• Other regions very low
• Rural areas 0.2 (40.000 villages have lack of
  access, out of 70.000 villages)

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• ACCESS
• Fixed wireline 7.1 milions
• Cellular wireless 6.5 millions
• Fixed wireless Access
• Telephone Cafes 200.000 points

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DEVELOPMENT PLAN

• The Government targeted 4 million new telephone
  lines by 2004, developed respectively by
• Telkom 1.9 million lines
• Indosat 1.6 million lines
• Others 600,000 lines.