Self Test Questions 1

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Self Test Questions 1

• In the case of indirect exporting,
• markets are reached through intermediaries
• in the foreign market.
• markets are reached through intermediaries in the
  
• exporters home market.
• c. licensing agreements are arranged with other
  companies.
• d. marketing operations are set up overseas.

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Self Test Questions 2
Executives at My Way/Highway company have
traditionally focused exclusively on the
domestic market. As a first step toward "going
global" that entails minimal risk, the company
should consider a) joint ventures b)
licensing c) 100 percent ownership d) exporting
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Self Test Questions 3
Which of the following is a market entry strategy
that represents, in essence, the transfer of
technology to a target market a) joint
ventures b) licensing c) ownership d) exporting
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Self Test Questions 4
Companies such as Coca-Cola and Disney have
enjoyed substantial revenue growth by making
their well-known trademarks available to apparel
producers via a) joint ventures b) licensing c)
100 ownership d) exporting
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Self Test Questions 5
As a general rule, the Chinese government allows
foreign companies to participate in its market
only if those companies agree to establish
operations with local Chinese enterprises. Which
market entry mode would be the appropriate choice
under these circumstances a) acquisition b)
licensing c) joint venture d) exporting
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Self Test Questions 6
Which of the following approaches does Nike use
to supply world markets with its athletic
shoes a) investment b) contract
manufacturing c) joint ventures d) strategic
alliances