STRATEGIC ALLIANCES AND PARTNERSHIPS AN ASSOCIATION PERSPECTIVE

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UNWTO Creating Opportunities for Tourism
Investment Cartagena, Columbia Nov 24,2007

• How to attract High Value Operators to new
  Tourism Developments
• By, Dr. Ghassan AIDI
• President

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WHO ARE WE
International Hotel Restaurant Association 65
Years of Service to the Global Hospitality
Industry
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Our Vision
The voice of the global hotel and restaurant
industry Worldwide
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Our Mission
Provide a platform for

• The Private sector Positions
• Worldwide Representation
• Information Dissemination
• International Connections

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What We Do

• Protect Industry Interests.
• Act as Industry Watchdog.
• Keep Members Informed.
• Build a Business Network.
• Defend the private sector.
• Help members with issues concerning the Industry.
  

GLOBALLY
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Who We Are

• The only global Business organisation
  representing the Hospitality Industry Worldwide.
• A non-profit membership organization dedicated to
  helping members achieve business objectives and
  prepare for the future.
• Officially recognized by the United nations.
• We monitor all international agencies on behalf
  of our members employing over 60 million and
  contribute over 900 billion USD annually to the
  global economy.

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Who We Represent

• Through its membership network, IHRA represents
  an estimated 300,000 hotels and 8 million
  restaurants

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Hotels Restaurants such as
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Strategic Partnerships

• Global Organizations Associations
• Worldwide Partners

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Hot topics in 2007/2008 1- Climate change and
tourism. 2- Exploitation of children in
Tourism 3- Mobility of Labor Worldwide 4- Natural
disaster and Hospitality. 5-Regional/Local Hotel
classification
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Major Operators are always interested for a new
destination if they do find affinity with local
environment and if they can produce a high
quality product
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Hotels Operator has enjoyed a high growth rate
during recent years specially in old and popular
markets thats conduct to some markets
saturation and over supply
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Conditions for implementation in New destination
AISE 1- Analysis 2- Identification 3-Strategy
definition 4- Evaluation
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1- ANALYSIS We should evaluate the attributes
and resources in Local environment in defining
the type of the new destination Business
district, resort, mountain etc..with more
definintions to the external factors as if they
have transportation, seasonal events, Sport Game
events, conference center , Cultural center,
Archeological sites
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2- IDENTIFICATION .How to attract local and out
of town guests, Who are the future guests,
Musicians, Generation X, teenagers, ethnic
groups, Archeological Associations, type of
congress etc..
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3- Strategy Definition Different characteristics
of the destination can appeal to different guests
segments as per example for a Business Guests
what is important is to have an ADSL connection
in his room, also having a conference center to
held its seminars, proximity to his offices. As
for Leisure or vacation guests, the presence of a
pool, shopping arcade, Fitness center, menus for
children, HBO and cartons network for his
children,..
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4- EVALUATION All these will help the Operator
to leverage and evaluate the popularity of the
destination for the benefit of its property and
leverage differences in location and price to
appeal to a range of guests
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From all these points well defined its your
chance to make your property the champion of the
New Tourism developments and destination
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International Hotel Restaurant
Association THANK YOU GRACIAS 65 Years of Service
to the Global Hospitality Industry