Navajo Tourism Department

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Navajo Tourism Department

• Navajo Nation Scenic Byway Program

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Navajo Tourism Department

• NTD is a one of the Department within Division of
  Economic Development (DED)
• Funded by 8 of the HOT
• P.O. Box 663, Window Rock, AZ 86515
• Phone [phone]
• www.discovernavajo.com

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Navajo Tourism Department

• Administration Thomas Boyd Marjorie Morgan
• Visitor Christine Wallace
• Special Project Roberta John
• Marketing Kathie Curley
• Planning Leslie Kedelty
• Product Development Jack Anderson, Wilbur Nez
  Verginia Yazzie

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Tourism Industry Components
Natural, man-made, scenic, cultural, historic,
recreation
Tourism Market Tourism Market
Tourism Market
Accommodations, food beverage, transportation,
shopping, medical, information
Traveler services
Tourism Resources
Host community
Tourism Market
Tourism Market
Infrastructure
Users
Utilities, communication, transportation
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Navajo Tourism Department Scenic Byway Program

• Coordinate Federal Highway Administration Scenic
  Byway Program
• Section 1047 of the Intermodal Surface
  Transportation Efficiency Act of 1999 (ISTEA)
• Advisory Committee was established to develop the
  National Scenic Byway Program

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• The NNAC composed of representative of federal,
  local and states agencies and selected groups
  with particular expertise.
• On June 19, 1998 President Clinton signed
  reauthorization of ISTEA. Called Transportation
  Equity Act for the 21st. Century (TEA-21)

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• Navajo Nation Scenic Byway In 1992 in
  collaboration with NDOT we initiate the Scenic
  Byway Program
• Subcontract with NDOT Planning section and
  development the Scenic Byway designation of N-12
  N64 as Navajo Nation first scenic road
• 2000 Dine Tah Scenic road was designated as a
  state scenic
• 2002 the Dine Tah Scenic Road received FWHA fund
  of 123,200 match from the Fuel Excise tax for
  32,800.

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• 2004 state roads on Navajo Nation designed by
  state as scenic roads
• 160 from Tuba City to Kayenta
• 98 from Cow Springs to Page
• 191 from Mexican Water to Many Farms
• 134 Junctions N-12 to Sheep Springs
• 491 from Gallup to Shiprock

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• 3,8 million dollar Interpretative and Market
  Center in Monument Valley. Partners include
  ADOT, UDOT, San Juan County, Utah Travel
  Tourism Department 4CEC and others.

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Recommendations

• 1. Develop a NN Scenic Byway designation Policy
  and Procedure
• 2. Enhance the Scenic Byway program
• 3. Initiate a Enhancement Program
• v     Lupton Chapter Welcome Center for Dine
  Tah
• v    LeChee Parks Recreation Welcome Center for
  State Road 98
• v   Veterans Office Landscaping and
  Beautification of the Park
• 4. Up date the NDOT Transportation 10 years Plan
  Tourism section

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Expectations
Education at chapter and standing
committee Formal establishment of the
NNSBAC Establish partnership with BIA Scenic
Byway Program Invite NM and Utah DOT as partners
and member to NNSBAC Standardized MOU for Scenic
Byways and Enhancement funds
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Scenic Byway Benefits

• Identifying and sharing the scenic, natural,
  cultural, historical, archeological and
  recreational resources along the road
• Community Pride
• Tourism (economic development)
• CMP Enhancement, protection preservation and
  maintenance of the intrinsic qualities of the
  road.
• Eligible for FHWA facilities development CMP
  grants.

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Benefits Scenic Byway
Cooridor Management Plan Safety
Improvements Byway Facilities signage, rest
areas, interpretative centers, bike trails,
etc. Access to Recreation Resource
Protection Interpretive Information Marketing
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Benefits Enhancement Funds
Facilities for pedestrians bicycles Safety
educational activities fro pedestrians
bikers Acquisition of scenic easements or
historic sites Scenic or Historic Highway
programs Landscaping and other scenic
beautification Historic preservation Rehabilitatio
n of historic transportation building, structures
or facilities
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Benefits Enhancement Funds
Preservation of abandoned railway
corridors Environmental mitigation to address
water pollution due to highway runoff Establishmen
t of transportation musuems
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Tourism is everybodys business
Niche Market
Communication
Product/service
Promotion advertisements
Document