Business English Communication

1
Speak with Organizations
2
Objectives

• To organize your thoughts into a logical sequence
  that leads the audience to a clearly defined
  goal.
• To build a speech outline that includes an
  opening, body, and conclusion.
• Time five to seven minutes.

3
Preparation for the Speech

• Decide what to talk about. Select a subject of
  interest to you and your audience. Be sure the
  subject is not too broad.
• Determine your presentations mission inspire,
  entertain, persuade, or inform.

4
Speech Outlines

• Opening
• 1. A surprising question or a challenging
  statement.
• 2. An appropriate quotation, illustration, or
  story.
• 3. A display of some appropriate object or
  picture.
• Avoid
• 1. An apologetic statement.
• 2. A story or joke that does not relate to your
  topic.
• 3. A commonplace observation delivered in a
  commonplace manner.
• 4. A long or slow-moving statement or story.
• 5. A trite question, such as Did you ever stop
  to think.?

5
Speech Outlines

• Body The amount of the speech is limited by the
  amount of time available to you and how much your
  audience can remember.
• Write down all the ideas related to your topic.
  Then decide the top three main points. Develop
  several sentences for each point and then maybe
  provide a short story, stats, or an authority for
  illustration.

6
Speech Outlines

• Conclusion your closing part should be
  memorable.
• Reinforce your ideas and leave your audience with
  a lasting impression.
• Finish forcefully and confidently.
• Avoid
• 1. Introducing new material
• 2. Apologizing for anything

7
Speech Outlines

• Examples of a good closing
• 1. A summary of the points you have made and the
  conclusions to be drawn from them.
• 2. A specific appeal for action
• 3. A story, quotation, or illustration that
  emphasizes the point you are making