CS410 Professional Workforce Development Orange Team

1
CS410 Professional Workforce DevelopmentOrange
Team

• Telephone Management System

Final Presentation, 6th May 2008 Presented by
Benjamin Leyland
2
THE PROBLEM
3
The Problem

• Unwanted phone solicitation still
• occurs.
• Even with current legislation and the
• Do-Not-Call-List

4
Effects of the Problem

• -Annoying
• -Interrupting
• -Waste of time

5
What is Phone Solicitation?

• A telephone call that acts as an advertisement.
• In 2007, over 5,000 complaints were received by
  the FCC.
• Estimated that 4 million "junk" telephone calls
  are made every day in the United States
• Source 1 FCC (www.fcc.gov/cgb/consumerfacts
  /tcpa.html)
• Source 2 FCC (www.hraunfoss.fcc.gov/edocs_p
  ublic/attachmatch/DOC-279478A1.pdf)

6
Current FCC Regulations

• Phone solicitors are required to transmit or
  display
• - Their contact phone
• number
• - The name of the soliciting
• company
• Source FCC (www.fcc.gov/cgb/consumerfacts/t
  cpa.html)

7
The Do-Not-Call-List

• Numbers can be registered online or over the
  phone.
• The majority of solicitors are prohibited from
  calling those on the list.
• Source FCC (www.fcc.gov/cgb/consumerfacts/tcpa.ht
  ml)

8
Ultimate Goal of TMS

• Reduce unwanted calls

9
How?

• Develop a prototype and product to
• -receive caller ID information
• -test against local database
• -transmit caller ID information to
• interactive device (if not blocked)
• -allow user to block calls and
• manipulate data
• -database updates

10
The Solution

• A device that blocks incoming calls based on
  information in a database.
• Allows extra customization such as blocking
  numbers at specified times and blocking whole
  area codes.

11
How our Solution is Set Up

• An interception device outside the house that
  collects caller ID information and blocks calls
• A control device inside the house that provides
  the database and controls for the user
• Optional PC software to provide easier
  configuration

12
Who Can Still Call?

• Organizations that you have established a
  business relationship with
• Non-profit organizations
• Callers with prior permission
• Source (www.fcc.gov/cgb/consumerfacts/tcpa.html)

13
Do-Not-Call List Statistics
Makes up 76 registered
Source Harris Interactive (www.harrisinteractive
.com)
14
The Market

• Potential customer 46 of American adults
• 76 have placed their phone numbers on the NDNC
  registry.
• 61 of people on the registry still receive
  unsolicited calls.

Source 1 FTC (www.ftc.gov) Source 2 Harris
Interactive (www.harrisinteractive.com)
15
What our solution will do

• Allow user configured blocking of calls to all
  phones in the house
• Allow redirection of calls to specific phones
• Allow viewing of call history
• Allow configuration of call block through the
  control device and PC based configuration software

16
Major Functional Components
17
System Capabilities

• Blocking of calls
• Per call basis
• Area code
• Wild cards
• During specified times
• To all phones
• System configuration
• Configuration software (PC)
• Hardware connected to phone line

18
Incoming Call
Intercept
Pass To Phone
Answer
19
Should It Be Blocked ?
Intercept
Search Blocked List
Check Local Settings
Block Call
Pass To Phone
Answer
20
Flagging Unwanted Calls
Answer
Manually Flag
Add To Blocked List
21
Configuration
Control Device Configuration
PC Configuration
Updates Interception Device
22
Control Device GUI Prototype
23
Whats In The Box

• Interception Device
• Control Device
• Configuration Software
• Mounting Hardware

24
Whats Not In The Box

• Caller ID Subscription
• Computer
• Internet Connection
• Wireless Network (PC)

25
What our solution wont do

• Completely eliminate unsolicited calls

26
Competition Matrix
27
Phase 0

• Idea conceptualization
• Five team members
• Milestones (See Phase 0 Milestones)
• -PMS website
• -Final Presentation
• -SBIR
• Hard Work 0 pay An A?

28
Phase 0 Organization
29
Prototype MFCD
30
Phase 1 Requirements Initialization

• Reassess the scope of the project.
• Revise Phase 2 3 Milestones.

31
Phase 1 Milestones Prototype Production

• Compose requirements for, build and test
• PC Configuration Software
• Control Device Software
• Control Device GUI
• Interception Software
• Solicitation Generator (Test Harness)
• Interfaces between Software Components

32
Phase 1 Milestones Documents

• Prototype Test Plan
• Prototype User Manuals
• Help System for Prototype PC Software
  Configuration Software

33
Phase 1 Milestones Presentations

• Prototype Presentation
• Final Presentation

34
Phase 1 Milestones Preparing for Phase 2

• Review Financial Documents
• Revise Risks Mitigation Plan
• SBIR Grant Proposal II

35
Staffing Resources

• 5 Student Interns
• Similar structure to current organization
• All will assist with building testing of
  software
• (See Staffing Plan)

36
Phase 1 Organization
37
Non-staffing Resources

• Prototype is all software
• 2 laptops required to run the prototype
• (See Resource Plan)

38
Phase 1 Staffing Budget

• Staffing Budget
• 5 Student Interns for 16 weeks 38,360
• 40 Overhead 15,350
• Total 53,710
• Based on recommended salaries given by CEO
  (25,000 per year).
• (See Staffing Budget)

39
Phase 1 Non-Staffing Budget

• 2 Laptops 2,000
• Total 2,000
• Staffing Budget 53,710
• Total Phase 1 Budget 55,710
• (See Non-Staff Budget)

40
Phase 1 Funding

• Total Budget 55,710
• Funded through NSF SBIR Program
• Under maximum grant of 100,000
• (See Funding Plan)

41
Phase 1 Risks

• Difficult to install
• Fails to penetrate market
• Land lines become obsolete
• Product is too expensive
• Difficult to connect to PC via wireless
• (See Risk Plan)

42
Phase 1 Risk Matrix
43
Evaluation of Phase 1

• All deliverables delivered on time
• All prototype software meets requirements
• Cost is within 5 of budget
• SBIR Phase 2 funding secured
• (See Evaluation Plan)

44
Phase 2 Milestones

• Review Prototype
• Revise Requirements
• Build Test Hardware
• Build Software
• Revise/Create Documentation
• (See Phase 2 Milestones)

45
Phase 2 Organization
46
Non-staffing Resources

• Components for producing hardware
• 9 Computers for staff
• (See Resource Plan)

47
Phase 2 Budget

• Total Staffing Budget 319,910
• 40 Overhead 127,960
• Total Staffing 447,870
• Development Computers 18,000
• Hardware Components 1,000
• Total Non-Staffing 19,000
• Total Budget 466,870
• Based on recommended salaries given by CEO

48
Evaluation of Phase 2

• All deliverables delivered on time
• All final software meets requirements
• Cost is within 10 of budget
• Satisfies the market (based on surveys)
• (See Evaluation Plan)

49
Phase 3 Milestones

• Identify new team members
• Beta test with potential customers
• Begin advertising
• Set up support staff
• Contract hardware vendor
• Construct final website
• Initial rollout of product
• Full rollout of product

50
Phase 3 Organization
51
Non-staffing Resources

• Advertising
• Final Hardware
• Office Space
• Office Supplies
• Website Hosting
• (See Resource Plan)

52
Phase 3 Roundup
Phase 3 is all about getting the product to the
customers. We will establish a corporate
headquarters, hire the necessary support staff,
and get the company website online. We will
beta test the product, then proceed to a initial
offering in a favorable market before beginning
the nationwide rollout.
53
Phase 3 Budget

• 717,660 in personnel and overhead
• 30,000 in advertising
•  40,000 in hardware for initial rollout. 
   35,000 for Brick and Mortar 12,000 in
  additional Office supplies  2,000 for website 
  836,660 for 1 year of phase 3, including
  initial rollout of product. 

54
Overall Budget

• Phase 1 55,710
• Phase 2 466,870
• Phase 3 836,660 (1st year)
• Total 1,359,240
• SBIR Funding 522,580
• Private Funding 836,660

55
Price point

• With a cost to us of 70.00 and a price point of
  119.99 our product will net us 30.00 per unit
  sold after retailer markup.
• Production of 35,000 units will cost 2,450,000
• This will make the total first year cost
  3,286,660

56
Return On Investment

• After selling our initial run of 35,000 units we
  will see a 213,340 return on investment.
• The break even point for this scale of production
  is 32,867 units.

57
Conclusion

• The proposed system mitigates the problem to a
  greater extent than rival products.
• Costs for Phase 1 and 2 are under the maximum
  grants provided by the NSF.
• The break even point for Phase 3 is 32,967 units
  in the first year.

58
References

• Slide 10
• FCC
• www.hraunfoss.fcc.gov/edocs_public/attachmatch/DO
  C279478A1.pdf
• Slides 10, 13, 14, 15
• FCC
• www.fcc.gov/cgb/consumerfacts/tcpa.html
• Slides 16-17
• FTC
• www.ftc.gov
• Harris Interactive
• www.harrisinteractive.com

59
Questions?