ATDW Update

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ATDW Update

• Courtney Adamson, ATDW Sales and Marketing
  Coordinator
• Emanuela Ispani, Data Management Specialist

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Since the Last RTN Meeting..

• TQs new ATDW Team members trained
• QTS launched by Tourism Minister
• TQ subscription campaign commenced
• New forms available on tq.com.au/atdw Nov 2006
• New flyers and interactive sales application
• Sugar CRM tool in place
• Renewal/update campaign underway

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QTS communication plan action items

• Tourism on Q special bulletin 6th Dec 2006
• Featured in TQ News Summer Issue (quarterly print
  magazine distributed to industry)
• Release for industry communication forwarded to
  RTOs and QTIC 7th Dec 2006
• E-newsletter sent to all existing ATDW
  subscribers 8th Dec 2006
• Distribution of new ATDW flyer
• Call to action in all communications
  www.tq.com.au/atdw
• Industry Presentations Longreach Nov 2006many
  more coming up

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TQs subscription campaign progress

• Cold calls commenced Dec 4th following launch of
  QTS by Tourism Minister on Dec 1st 2006
• Thank you to those RTOs who supplied hot lists
  of prospective ATDW subscribers, they were the
  fist we called!
• Now 1986 full ATDW subscribers live (excluding
  FOC listings and STDW products yet to be
  upgraded)

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TQs subscription campaign progress

• Of the 1986 current subscribers, 187 are new
  products live since Dec 1st 2006
• TQ has had contact with over 750 Queensland
  operators
• Over 50 currently in data entry process
• Now following up via email and phone to get forms
  in!
• Non-eligible products eg. Real estate agencies,
  individual units, marriage celebrant, travel
  wholesalers

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Subscriber figures by region

• Based on report generated 31/02/2007

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Subscriber figures by category

• Based on report generated 31/02/2007

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STDW Product upgrades

• Once updates have been received and processed,
  eligible STDW products will be upgraded to full
  ATDW subscribers
• Approx. 400 current STDW products
• TQ will run a script to complete this upgrade of
  distribution markers in individual reccords

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As communicated last week via email- renewal
kits have been distributed via post or email- to
allow accurate monitoring of whether records have
been returned and where/when they were forwarded
to for data entry, updated records are to be
returned to TQ - please ensure that records are
updated as soon as possible, as the expiry date
for most products is only 7 weeks away

• Renewal/update campaign 07/08

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The renewal kit contains- renewal letter about
QTS subsidy scheme - copy of their complete
existing ATDW record for them to thoroughly
review (not just their rates/tariffs) and return
to TQ with changes made on - "No Changes
Required Form" - copy of the new ATDW flyer-
help sheet with "Product Description Writing
Tips" - reply paid envelope addressed to TQ's
ATDW Team

• Renewal/update campaign 07/08

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Sugar CRM tool

• Sugar CRM has been customised to meet the needs
  of TQs ATDW Team and is now in use
• Ironing out the bugs now
• Greatly assisted in managing the communications
  with existing and prospective subscribers
• As TQ owns the IP for this customised version
• In the future this application may be accessible
  to RTOs

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TQs subscription campaign will continue until
April 2007 Please continue to send through
prospective subscriber lists with contact details
No time cut-off for the subsidy scheme after
April 1st 2007, eligible products can subscribe
at any time

• Where to from here?

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ATDW E-newsletter

• This months e-Newsletter will cover- reminder
  to return updated records - profile another
  distributor- TQ International Travel Planner
  2007/08

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How will new data standards affect existing
products?

• In partnership with ATDW, TQ will be addressing
  the new data standards from May Dec 2007
• Issues to be discussed include
• Multimedia Requirements
• Product description word limits

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STRIDE PROJECT update

• UAT for Release 10 has been completed
• 16 April 07 National Cutover
• National meeting next week in Sydney
• Nothing else new to report.

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Other issues to discuss

• Event roll-on functionality
• Image naming
• Display of rates
• Product reports by region

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Remember, for any QTS Enquiries..

• Enquiries relating to communicating the
  QTSMarcus Taylor, Corporate Communications
  Manager, Corporate Communications Dept of
  TQmarcus.taylor_at_tq.com.au or visit
  www.qldtourismstrategy.com.au

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Any Questions? Thanks and enjoy the rest of the
day!