WP9 Exploitation and Business Planning

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WP9Exploitationand Business Planning
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Issues from last WP9 meeting

• D9.1 Description of the HEAVEN suite of
  End-Products
• The HEAVEN approach to market analysis
• input for
• D9.2 B. and E. plans of HEAVEN products
• Final T.I.P.

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Deliverable D9.1

• Due by month 27 (mid April 2002)
• L.O.C.
• Introduction
• Description of HEAVEN End-Products and Results
• Summary of Verification results Evaluation
  framework
• List of End-Products and Results
• As from the T.I.P.

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Deliverable D9.1

• Description of End-Products and Results
• General description and Purposes
• Relevant Evaluation Aspects inside and outside
  the Project
• Expected benefits
• Possible clients and users
• Nature
• Date when available
• References

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Deliverable D9.1

• Schedule
• Complete set of draft descriptions by 10th April
• First complete draft for comments by 16th April
• Issue for Peer Reviewers (Elsag, Airparif) by
  26th April
• Submission to EC by 3rd May

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Approach to Market analysis

• Process Steps
• Identify and Qualify Products Results (D9.1)
• Constitute a Contact List (basing on POLIS
  cities, HEAVEN sites, EUCEEC countries, Research
  Bodies)
• Exploit the 3rd News Letter (articlequestionnaire
  )
• Analyse the replies to the questionnaire
• Perform some Case Studies (all sites)

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Approach to Market analysis

• Potential Market (criteria)
• No. of cities with gt250000 inhabitants
• Eu15 CEEC countries (NIS, America,.. ?)
• Research institutions in the field (starting from
  info in D5.1)
• Sample of the Market
• POLIS cities
• Attendees of the Paris HEAVEN Workshop
• Registrations to the HEAVEN web site
• Contacts by WHO
• City networks
• ICLEA (association , EUCEEC countries, Research
  Bodies)
• HEAVEN Partners contacts selection

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Approach to Market analysis

• Data Collection
• News Letter article, e-mail web page
  including a questionnaire
• Direct interviews to follow-up and to perform
  case study analyses
• The Questionnaire
• See the draft from HH
• Output statistical analysis of the replies
• Local level strategy
• Interviews for Case Studies
• Output deep analysis of some city cross-related
  to the previous analysis

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Approach to Market analysis

• Schedule
• CDT (and HH) looks for city references into the
  EUROSTAT data base by 21st March. (Not a big
  success TeleAtlas DB investigated).
• HH proposes the questionnaire by 11th March
• CDT writes the article for the 3rd news letter by
  8th April
• MK creates the WP9 DB (by end of April) and
  crosschecks against the WP2 one
• MK proposes the criteria to select the addresses
  for News Letter mailing.
• HH completes the questionnaire by 11th April
• Questionnaire analysis on arrival
• Case Studies start in April (CDT proposes a
  guidebook by 15/4)

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Deliverable D9.2

• Schedule
• Draft by end of September
• Case studies concluded by July
• Questionnaire replies analysis by mid September

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Approach to Market analysis