Collective Intelligence and Social Content Semantic Analysis

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Collective Intelligence and Social Content
Semantic Analysis

• Introduction to Collective Intelligence (CI),
  Yiannis Kompatsiaris, ITI
• Semantics through CI, Steffen Staab, Univ.
  Koblenz
• Web 2.0 applications and CI, Ricardo Baeza-Yates,
  Yahoo Research
• Social Network Analysis and CI, Andreas
  Geyer-Schulz, Univ. Karlsruhe
• CI through the lens of a company, Andre Skusa,
  Lycos Europe
• User Interfaces and Interaction for CI, Vitaveska
  Lanfranchi, Univ. of Sheffield
• Human-Centered Approaches to Data Mining Where
  does Culture meet Statistics?, Alejandro
  Jaimes-Larrarte, Telefonica

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An IntroductionToCollective Intelligence

• Yiannis Kompatsiaris
• CERTH ITI
• Multimedia Knowledge Laboratory

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Defining Collective Intelligence
Collective Intelligence is the INTELLIGENCE of a
COLLECTIVE, which arises from a number of SOURCES
...an INTELLIGENCE that an individual cannot
achieve by itself
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What is collective?
Human Collectives (e.g. communities, groups,
organizations, families)?
Animal Collectives (e.g. ants, birds, bees)?
Groups of intelligent agents in computer
environments
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Who is intelligent?
There are too many different definitions out
there. Defining intelligence is controversial
and elusive activity.
Characteristics, capacities, functions that can
be ascribed to intelligence
problem solving
decision making
integration, synthesis
applying knowledge
reasoning
information gathering, sorting and categorization
evolution
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Why today?
Web 2.0 (Collective)?
Semantics (Intelligence)?
Mobile / Networks
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Collective Intelligence Overview
Collective
Intelligence
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Analysis? What analysis?
Content
high
co-editing/presentation
link analysis/PageRank
media mass social analysis
tag analysis / personalization
tag analysis
medium
recommendations
statistic analysis/dynamics
low
Analysis
low
medium
high
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WeKnowIt and CI
Decomposition of Collective Intelligence
Media Intelligence
Mass Intelligence
Social Intelligence
Blogs, forums, ratings, voting
User-generated content
Social Networks
SOURCES OF CI
Harnessing CI
COLLECTIVE/ CONSUMERS
Organizational Intelligence
Personal Intelligence
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Issues

• Trust, security, privacy, wrong data
• Applications and commercialization
• Integration with services - organizations
• Efficiency of semantics and analysis
• Real integration
• not just sum of different analysis
• User interaction
• Performance, scalability
• speed, storage, power