InClass Overheads

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In-Class Overheads

• Week 8

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Business WeekAnalyses

• Internal ------Inside the firm
• External ---- Outside the firm. About the firms
  external environment, not about the firm or what
  it did.

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Focus

• Diamond Model --- Focus will be geographical
  area country, city, state, region, etc.
• Five Forces ---Focus will be an industry
• Griffin Model Focus will be an organization or
  firm.

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Stakeholders

• Equity Interest in firm (own a piece or all of
  the firm).
• Makes someone an owner
• Creditor the firm owes you money (it is a debt
  of the firm) You loaned the firm money, you have
  no ownership in firm. Bond holders are creditors.
• Makes someone a supplier

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ADM Case

• Stimuli
• General Environment
• Task Environment
• Organization
• Internal Environment
• Responses
• Social Responsibility

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General Environment

• Political-Legal
• Social Cultural
• International

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Task Factors

• Competitors
• Strategic Allies
• Regulators
• External Owners

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Task Factor contt

• Customers

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Internal

• Employees
• Culture
• Board of directors
• Owners

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Responses

• Strategic
• Mergers, Acquisitions, Takeovers Alliances
• Direct Influence

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Social Responsibility
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Competitive Intelligence

• The gathering of every bit of legally obtainable
  information that will help a company do better
  than its rivals.

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Intelligence vs. Spying

• Corporate intelligence becomes illegal espionage
  when it involves the theft of proprietary
  materials or trade secrets.
• Legal - Digging through a rivals trash on public
  property (although local laws may vary).
• Illegal- Stealing price sheets from a corporate
  office
• Gray Area - Expressing interest in a job to find
  out rivals plans.

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Ways to Learn about Competitors

• Financial Information
• Check incorporation papers
• Look to licenses
• Find out about labor complaints or lawsuits
• Examine advertising indicators
• employment ads, etc.
• Product service advertising campaigns

• Talk to chatty employees
• Ask for lists of satisfied customers
• Media coverage
• Human intelligence
• Ask your own customers about your competitors.