The Media Apparatus and Content I

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The Media Apparatus and Content- I -

• Urban Industrial Society
• and Everyday Life

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Urban Industrial Society Everyday Life -
Lecture Outline

• Culture and the everyday
• relationship between urban industrial apparatus
  and everyday
• content as interpellation
• media programming
• Gottlieb and Spigel the ideal viewer.

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Culture and the everyday

• think of culture as an apparatus of activities
  and obligations structured around and by the
  modern industrial work week
• daily life versus everyday life.

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Everyday life

• is redundant
• is periodic
• is routine, regulated and regular
• is alienating.

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Everyday Life and the Urban Industrial Apparatus

• regulation of time
• work day
• work week
• regulation of behaviour
• regulation of thinking.

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Content as Interpellation

• the process whereby an individual of a group of
  individuals are addressed according to specific
  criteria which are intended to elicit a
  particular response or behaviour on the part of
  the hailed subject
• content and form as distinct modes of
  interpellation.

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Media Programming

• follows the industrial clock
• relationship to work day
• relationship to work week
• redundancy of programming and of everyday life
• narrative sameness
• character redundancy
• affirmative closure.

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Gottlieb and Spigel the ideal viewer

• Gottlieb content patterns are programmed in
  anticipation of gender roles and audience sized,
  i.e. the ideal of everyday life

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Gottlieb and Spigel the ideal viewer

• Spigel daytime programming is designed in
  anticipation of the ideal viewer.

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Exercises for the next lecture Look for
structuring features of the everyday in your own
lives, i.e., analyze your days in terms of
everyday practices - look at your routines,
etc. Find some examples of ideal types
as these are represented in the media.
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