Industry in the North of Italy

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Industry in the North of Italy

• Case Study of FIAT cars.

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Fiat was founded on 11 July 1899 Società Anonima
Fabbrica Italiana Automobili Torino (FIAT).
Giovanni Agnelli became managing director in 1902.
The first factory was opened in 1900 in Corso
Dante. 150 workers were employed there and
produced 24 cars
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In 1937 works started for the great Mirafiori
plant, which introduced the conveyor belts and
confirmed focus on mass production.
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In the past Fiat specialised in making small
cheap cars.
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Second World War drastic reduction in the
production of cars, construction of commercial
vehicles increased considerably.
Fiat Pandolino train.
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The Robogate system In 1978 the automation of
production. Fiat Strada hand made by robots!
Fiat management met unions and the Italian
government in 2002 to discuss cutting 8,100
jobs. More automation more and more jobs lost.
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Many exports to the rest of Europe after World
War Two e.g. TinTin admiring a Fiat
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Not just making cars. Diversification
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Fiat is a transnational company e.g. they make
cars in Brazil
A Polski Fiat 1960s
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Fiat has brought 23 suppliers onto its Melfi
manufacturing site
More strikes even in the South.
Fiat began production in Melfi in 1993. It had
not only created 6,000 jobs but had also
attracted a supply chain consisting of 20
component companies employing 3,500.
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Giovanni Agnelli president of Fiat for 35 years
died 2003.
The Turin club, (Juventus) part of the business
empire of the Fiat-owning Agnelli family, said
total revenues for the quarter year jumped 63.1
percent to 95.9 million euros. 2006.
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Fiat Chairman Montezemolo . Was the boss of
Ferrari before that.