Brainstorming And Chosing Keywords for Success

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Brainstorming And Chosing Keywords for Success

• Tomaz Mencinger
• http//www.freedomideas.com

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1. Choosing a Niche

• Use free WT to assess demand of your niche
  (http//freekeywords.wordtracker.com) total
  demand 3000 to 8000 (for a website with more than
  1000 daily visitors)
• Vacuum cleaner WT total demand OK
• Water softener WT not enough demand, need more.
  Use Adwords related keywords OR SBI Lateral

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1. Chosing a Niche

• ALWAYS look for related keywords don't build
  your site only from the seed word!
• Dont have a niche yet? Product based niches
  analysis JUST for SBI-ers at Barcelona
  conference! www.freedomideas.com/images/niches.xls
  

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2. How to Brainstorm

• Have the niche and related keywords? If not, try
  BI Lateral first or Adwords KT!
• BIL cannot tell you the relevance factor as
  Adwords can!

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2. How to Brainstorm

• Adwords related keywords for water softener

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2. How to Brainstorm

• Have the niche and main seed words? Do vertical B
  delete low demand vertical B delete low
  ...
• Example vertical B water softener delete low
  demand (below 200) vertical B water filter
  delete low demand vertical water purifier B
  delete low demand ...
• Export organize in Excel (T2 and related T3)

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2. How to Brainstorm

• Choosing T2 demand over 1000, supply possibly
  below 1000 OR choose 2 or 3 word keywords that
  make sense.
• Choosing T3 demand over 300 (500), supply below
  1000 (500 or lower)
• Typically look for 2-3 word keywords for T2 and
  3-4 word keywords for T3

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3. Finding even more keywords

• When BI and WT dont show any more keywords, use
  Adwords tool!
• Example try WT and then Adwords hepa vacuum
• Great for finding high paying keywords!
• Google suggest, Yahoo suggest type in your
  keyword and see what other long tail exists

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3. Finding even more keywords
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3. Finding even more keywords
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4. Optimizing For Best Rankings

• Optimizing the Homepage
• Domain name www.vacuumwizard.com
• Site Concept keywords vacuum cleaner reviews,
  vacuum cleaner ratings, best vacuum cleaners
• Optimize the homepage for 3-5 high demand T2
• Seed word vacuum cleaner, carpet cleaner, steam
  cleaner
• http//www.freedomideas.com/understanding-the-site
  -concept-tier-1-and-seed-words/

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4. Optimizing For Best Rankings

• Optimizing T2 and T3 Not just one for one
  keyword! Look for long tail enter keyword in
  free WT, Google Adwords, google suggest, yahoo
  suggest example tennis instruction (free,
  online, video, ...) http//www.tennismindgame.com/
  tennis-instruction.html
• OR / AND related keywords water cooler water
  dispenser (http//www.allwaterpurification.com/off
  ice-water-coolers.html )

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5. Internal Linking

• Always use link text from both keywords T2 to
  Home or T3 to T2 or Home.
• LINK TEXT determines your rankings for that
  keyword search!!!
• http//www.vacuumwizard.com/best-vacuum-cleaner.ht
  ml - Back from Best Vacuum Cleaner to Vacuum
  Cleaner Reviews
• Vary if you want to!!! Back from ... To Best
  Vacuum Cleaners (homepage but different link text)

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5. Internal Linking

• Internally link between your T3, mostly under the
  same T2 but also across the site. Use LINK TEXT
  the same as the keyword of the page.
• Whenever you add a new page, see if you can make
  2 or 3 links to existing pages of your site.
• See what Wikipedia is doing!

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5. Internal Linking
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6. Recipe for Lots of Traffic

• High demand / low supply keywords
• Over 100 optimized pages (over 200 or even more)
• Properly interlinked!
• Lots of links from different domains using the
  anchor text the same as your keywords
• 4000 average incoming links coming from 200
  different domains
• CONTENT LINKS HIGH TRAFFIC

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Freedom