Nick Roveta, Head of Publisher Services

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(No Transcript)
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Nick Roveta, Head of Publisher Services
Affiliate Marketing Developments 2007

• Wednesday 31st January 2007
• A presentation to London a4ufourm delegates
• http//www.tradedoubler.com
• Nick Roveta, Head of Publisher Services
  0207-798-5818
• Luke Aviet, Sales Director 0207-798-5815
• Merinda Peppard, PR 0207-798-5895

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Affiliate Marketing Developments 2007

• Introduction and new brand

Loyalty
Paid Search
Technology
Close
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• Dramatically improve your results from digital
  marketing
• and sales. Harness the pulling power of thousands
  of
• quality websites across Europe. Use advanced
  tracking
• technology to drive and measure quality traffic,
  leads
• and sales. Ensure the best return on investment
  by
• rewarding on the basis of performance. Track the
• journey from first impression to purchase. Build
  relationships
• to everyones advantage. Win. Win.

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• Actively optimise your digital campaigns. Access
  a bespoke
• network of websites. Target your audiences with
  absolute
• precision. Acquire new customers. Promote new
  products.
• Increase brand awareness. Use advanced technology
  to track
• the effectiveness of your campaigns. Then view
  detailed
• statistics as they unfold in real time.
• Its time to push ROI to the limit.

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• Serve ads, track, analyse and optimise your
  return on investment online.
• If youre an advertiser, seamlessly orchestrate
  all your marketing
• activity. If youre a publisher, optimise the
  advertising
• space on your website by measuring the
  effectiveness
• of ads. Either way, track in real time to ensure
  your time
• and resources are spent in the most effective
  way.
• See the whole picture. Or component by component.
• This is your online control centre.

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• Advertise on premium websites at competitive
  prices.
• Acquire new customers. Promote new products.
  Increase
• brand awareness. Let advanced technology optimise
  your
• campaign. Reach out to your mainstream audience
  or
• custom target a specific demographic. The choice
  is yours.

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• Want to make your digital marketing and sales
  even
• more cost-efficient? Only pay for telephone calls
  from
• potential buyers who are actively seeking
  products.
• Generate targeted sales leads from a network of
  quality
• websites across Europe. Connect enquirers to an
• operator who can assist with complex buying
  decisions.
• Let the results do the talking.

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Introduction

• Why affiliate marketing developments?

Who is it for?
Format
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Loyalty

• A website which incentivises a user to complete a
  specified action required by the participating
  advertiser.

Cash back, points, prizes
Nectar Revenue share / points
Airmiles Revenue share / miles
Greasy Palm Revenue share / cash back
Quidco 100 Revenue share / cash back
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Loyalty Model Developments
Increased professionalism
Sales focus
Customer service
Corporate Face to business
Increase in PR activity
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Loyalty Model Developments
Partnering with profitability
Consistency
Loyalty association
Improved contracts
Long term focus
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Loyalty Model Developments
Strategic opportunities
Campaign
Metrics
Advertiser product feed quality
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Loyalty Model Competition
Increase in number of loyalty sites
Premium sector deals
Exclusive deals
In house loyalty schemes
Retention strategies
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Loyalty Questions and Answers
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Paid Search Developments
Rapid model evolution
In house or outsource
Staff remuneration
Joining forces
User retention strategy
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Paid Search Developments
Microsite landing pages under threat
Cherry pick
Adding value
Relationships with networks/advertisers
Return to grass root sectors
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Paid Search Developments
Web publisher route
Sector specific sites
Long tail keywords
Diversifying revenue streams
Marketing/PR for own brand
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Paid Search Developments
Competitor shrinkage
Efficiency, PL
Copywriting
Generic dominance
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Paid Search Developments
Rule breakers
Staffing up, remuneration models?
Middle managers
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Paid Search Questions and Answers
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Technology Developments
Web services
FSA
Tracking technology
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With special thanks to
sri_at_netmediapla T 02071689935 jamie_at_ukwebmedi
a.com T 01264326414 darren_at_submissiontechnolog
y.co.uk T 02071831653 ceo_at_nazam.com T
02074364496
richard_at_econvesions.co.uk T  08707541792
chris.young_at_astuk.com T 01444401599
d.richards_at_loyalty.co.uk T 02071524755
sbf_at_shoppingdotcom.co.uk T 02089330989
eCommerceAssociates