Implementing Innovation

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Implementing Innovation

Ian McLellan Marketing Manager UK/Ireland GE
Healthcare
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GE A heritage of innovation

• Founded by Thomas Edison in 1878
• Only company from the original 1896 Dow Jones
  index still listed today
• 300,000 employees world-wide
• To generate 183 billion revenue in 2008
• Innovative medical solutions
• from GE Healthcare

GE Proprietary
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A good idea alone is not enough
Amazon.com
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What makes a good idea a success?
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Understanding technology adoption

• Customer demand
• Early adopter to mass market
• Crossing the Chasm

• Enabling technology
• X Ray to Computed Tomography

• Telling the world! (Marketing)
• The 4 Ps
• Appropriate Product
• Right Price
• Promoted to the correct audience
• Placed within their reach

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So, how do you drive it?

• Process
• Freedom
• Creativity
• With tight Corporate Governance

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HBR June 2006 Reprint R0606C
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A process for growth
Lean Six Sigma Net Promoter Score
Innovation
Execute for Growth
Priority Projects Market Analysis
New ProductMethodology
GE Proprietary
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Freedom to develop
Skilled, highly diverse teamsdriving technology
innovation Innovation culture embedded as a
measurable attribute
GE Healthcare website

• Over 2,000 research scientists
• Nearly 1,000 PhDs
• Multiple disciplines
• 45 different nationalities

Shanghai, China China Technology Center
World leading, but also in Country, for Country
GE Proprietary
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Creativity

• Good ideas, systematic research
• Good reputation
• Lots of hard work

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How to make money

• Right Product

• Right Time Research the Market
• - Why do I need this now?
• - Who says so
• - Can they pay for it

• Right Channels - Accessibility
• - Do we have them
• - Who is in contact with the customers
• - Can we work with them?

• Scaleable Manufacturing Processes
• - ROI decision, when, where, who
• - Incremental improvement or high risk innovation?

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Telemedicine innovation in action
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Definition of the Telemedicine lexicon
GE Proprietary
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Telecare a need for innovative solutions

• Driven by demographics and cost
• Desire for independent lifestyle
• Creative solutions to individual problems
• Security, emergency response,
• monitoring
• Ubiquitous connectivity

But, what makes a good idea a success
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Environmental Forces Positive Drivers
Political
Economic

• Cost pressure on NHS
• 7 out of 10 is spent on Chronic Disease
  patients

• Devolved care
• Grey vote
• Building Community
• Cost containment in low visibility areas

Technological
Social

• Family Fragmentation
• Urbanization younger generations are moving away
  from their families
• More elderly people are living alone

• Increase access to the internet
• Confidence in using the internet
• Fast development of user friendly tech gizmos
• Developed telecommunication platform

Environmental

• Reducing environmental impact of travel

GE Proprietary
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Environmental Forces Challenges
Political
Economic

• Who pays?
• Payors dont benefit from savings

• Funding only for trials
• Low visibility return
• No joined up
• strategy

Technological
Social

• Big Brother Monitoring
• Strategy for 80 year olds
• developed by 30 year
• olds
• Technology challenges

• Call centre Responders
• Algorithms to identify Red Flags
• Reliability
• Service support

Environmental

• Early adoption in new builds

Are we able to meet these needs .
GE Proprietary
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Telemedicine the way ahead?

• Remote consultation (Geographical)
• Home Health (Lifestyle
  changes)
• Chronic Disease monitoring (Diabetes, Cardiac)
• Assisted Living (Safety,
  Dementia)

These will become the norm
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But for successful, widespread introduction int
egrated, standard platforms,
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Telemedicine Platform
Carers
Family Friends
Housing
NHS Direct
GP
Social Services
Intranet Satellite Internet
Independent Providers
PDA VPN Telephone LAN
Volunteer Sector
Telehealth
Emergency Services
Teleconferencing Medicine
GE Proprietary
Virtual Medicine
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Right Products
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Develop or buy in the best you can afford
Picture of telemed kit
Fit for purpose, audience friendly
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at the right time
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Implementation of Telecare may be slow
Training of staff in a telecare project is long
but crucial to success
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are just as crucial as the technology itself
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Innovation, a process for growth

• Innovation is vital for continued success
• Cheaper, better, cleaner, products to meet
  changing customer demand
• But need to be in the right place at the right
  time with the right products
• The assessment of environment, opportunity and
  accessibility is vital

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Fortunately you are not alone

• NHS Innovation
• MATCH
• Industrial Partners
• Patient Groups

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