A Case Study

1
A Case Study
2
Agenda

• The client
• Situation in EMT stores before
• EMTs expectations
• The ZBD/ipMedia solution
• Feedback
• Project next steps

3
The client

• Estonian Mobile Telecom
• Subsidiary of TeliaSonera
• Largest mobile phone retailer/network provider in
  Estonia
• 33 stores nationwide
• Strong early adopter mentality

4
Situation before

• Paper-based labelling
• High cost of labelling process
• Unable to implement creative promotions
• Unattractive and messy to look at
• No branding leverage

5
Situation before
6
EMTs expectations

• Innovative concept and technology in-store
• Store remodelling program
• Show clients EMT is an innovative retailer
• Automated process to change prices at the point
  of purchase
• Reduce store managers time managing pricing
• Respond more quickly to competitive pressures
• Increase the scope for rich content
• Branding, product descriptions, promotions and
  prices
• Create measurable sales uplift
• Overcome IR technology constraints
• Ambient sunlight
• Glass cabinets

7
Pilot project

• ZBDs Early Adopter Program
• 10 pilot stores across Estonia
• Commenced June 08 to run until end 08
• 1,300 epop500 displays and infrastructure
• Fully integrated with POS and back office systems
• Automatic messaging and content with full
  compliance
• Instant price and promotional updates at the POP
• ipMedias own software for data capture and image
  rendering
• Custom fixtures and fittings designed for EMT

8
Pilot project
9
EMT feedback

• Easy to use
• Flexible system for happy hour promotions
• Robust design
• Products
• Complete solution
• Excellent infrastructure
• Low cost
• Low impact on store operations
• No issues with sunlight and glass cabinets
• Smart display areas, less clutter
• Proven sales uplift

10
EMT feedback

• Piret Dubout, EMTs Marketing Director said
• ZBDs epop displays bring a number of real
  advantages to EMT, which are both practical to
  our business and beneficial to EMTs image as a
  forward-thinking retailer.
• Our old paper tag system was outdated and
  untidy, whereas epop displays complement EMTs
  revamped, innovative retail store concept. From a
  practical business perspective, ZBDs solution
  has delivered measurable savings in two key
  areas. Firstly, in staff work hours that were
  previously spent in printing and placing paper
  tags in the store secondly, in pricing accuracy
  between the point of purchase, the POS and the
  back office, which means less time needed to
  correct pricing errors.

11
Project next steps

• 29th October 2008 EMT signed formal agreement to
  deploy across entire estate of 33 stores
• Deployment phase 01/09 to 06/09
• Total of 4000 more epop500 displays plus
  infrastructure and Bounce Manager software
• ipMedia will continue to perfect the integration
  with their software solution
• Other regions closely watching the EMT pilot
• Omnitel, Lithuania
• LMT, Latvia
• Telia, Denmark