Linkfluence:%20How%20to%20Buy%20Links%20with%20Maximum%20Juice%20

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Linkfluence How to Buy Linkswith Maximum Juice
Minimum RiskHow to Buy Links without Buying
Links
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Event Sponsorships
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Example
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Process

• Locate events (geographic/industry relevant)
• Get in touch offer to sponsor them
• Often, 1-500 permanent link from a good page
• Added benefits networking, goodwill branding

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Charitable Donations
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Example
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Process

• Find Nonprofits/Charities Online
• Locate their sponsorship page/links
• Check that links pass juice then get in touch
• Don't use standard donation forms make sureto
  personally check about being listed on the page
• Added benefits goodwill, branding, helping
  people

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Website Purchases
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Example
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Process

• Find Relevant Websites to Buy
• Negotiate Ownership
• Create Relevant Links that Help with Your Needs
• Sitewides good for raw link juice (PR/mR)
• Targeted good for individual rankings

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Content Buying
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Example
www.onlywentworth.org to www.buddytv.com/wentworth
-miller.aspx
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Process

• Identify Valuable, Well-Linked-to Content
• Negotiate Purchase
• 301 to Your Site and Host (preferrably
  subdirectory)

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Viral/Linkerati Traffic Buying
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Example
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Process

• Identify/Create Viral-Worthy Content on Your
  Site
• Find Relevant Viral Traffic Sources
• StumbleUpon
• Techmeme/Memeorandum/WeSmirch
• Techcrunch (other niche blogs)
• Buy Traffic/Ads
• Measure/Improve link acquisition Conversion
  Rate

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Blogger Product Reviews
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Example
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Process

• Meet Bloggers in Person, through Contacts
• Send Bloggers Free Stuff
• Follow Up with Email
• Don't Ask for a Link Ask for a Review
• The Smaller the Blogger and the Bigger your
  Brand,the more likely you'll get the review

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Content Partnerships
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Example
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Process

• Identify Sources that Could Use Your
  Feed/Content
• Get in Touch and Offer to Power for Free
• If You Really Want it, Offer to Pay for the
  Branding
• Make Sure to Get Live Links

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Blog Incubation
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Example
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Process

• Put Out Ads for Bloggers
• Have Them Use Existing Sites or
• Give them a Marketing Plan to Grow their New
  Blogs
• Explain the Messaging/Marketing You Want
• Turn 'em Lose

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Get in touchrand_at_seomoz.org
Helpful Resources

• www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon
  Slides)
• www.seomoz.org/blog/the-art-of-buying-links-under
  -the-radar