CLUELESS TO CLUED IN: How to published

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CLUELESS TO CLUED INHow to published

• Bill OHanlon
• GetYourBookWritten.com
• www.TherapyAudioDigest.com

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Why write a book?

• Spread your knowledge/influence others/contribute
• Express yourself/use your creative
• Build a platform to do speaking
• Create passive income

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From clueless to clued in

• Didnt know anyone who had written or published a
  book
• Wasnt a good or natural writer
• Passion and persistence

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Two main types

• Professional
• Trade (popular)
• Fiction
• Nonfiction

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Two main directions

• Traditional publisher
• Big NY publisher
• Small press/professional
• Self-publishing
• E-Book
• Print on Demand

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Finding your topic

• Passionate
• Expert
• New knowledge/slant
• For underserved population

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The Two Faces of Publishing
1. Creative/writing 2. Marketing/selling
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Getting published

• Passion
• Platform
• Problem/Longing
• Promise
• Program/Prescription

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Proposal

• Summary of
• The book Genre, focus/slant, outline, chapter
  outlines, writing samples
• Why you?
• Why this topic?
• What about audience and competitive titles?
• Your marketing channels, abilities and plans

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Fiction

• First half or third of book
• Compelling read
• No typos grammatical mistakes
• Get edited
• Summary of the rest of the book
• Your platform
• Your salesmarketing plan

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When do you need an agent?

• Trade book with a major publisher and advance

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How do you get an agent?

• Prepare a kick-ass proposal with no typos or
  grammatical errors (and supporting platform
  materials)
• Develop a solid platform (or ride on someone
  elses)
• Have a unique slant
• Approach the agent with query
• Can query multiple (let them know), wait a while,
  move on

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Query Letter

• Short and sweet
• 6 P Method
• Personalized (particular agent)
• Position
• Population
• Person
• Platform (prestige, promotional abilities and
  channels)
• Project

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Selling a Professional (or Small Press) Book

• No need for agent
• Still need a proposal
• Not as much platform needed
• Query (and send proposal at the same time)

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Donts

• Dont hype or lie
• Dont be paranoid about your idea being stolen
• Write the book before you sell it
• Expect the publisher to do all the marketing

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Financial stuff

• Royalty rates are pretty standard
• 10, 12.5, 15
• Advances dont have to be paid back unless you
  mess up
• Advances vary widely (from 0 to 100,000)
• Paid in 2 or 3 pieces agent takes 15

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E-Books

• Smashwords.com
• Kindle Desktop Publishing

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Self-Publishing

• CreateSpace (Amazon service)
• AuthorHouse

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Questions?

• Slides at
• BillOHanlon.com
• Click Free Stuff, then click Slides