Ohio Cattlemens Association and Ohio Beef Council

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Ohio Cattlemens Association and Ohio Beef Council

• Ashley Bushman
• AS 489
• October 27, 2004

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OCA/OBCs Mission

• Bringing the best possible assistance to Ohios
  beef industry and producers
• Providing the best possible services to its
  members through
• - industry publications (i.e. Ohio Cattleman)
• - Ohio Beef Expo, BEST, County Assc. Support,
  Summer Roundup, etc.
• - Beef Improvement Programs
• - 5-State Beef Initiative, Ohio Bull Test,
  OBQA

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Mission cont.

• - Educational Opportunities
• - Young Cattlemens Conference, Internships,
  Beef 509
• - Representing Ohios Beef industry in
  legislation
• - Monitor Checkoff dollars and use to endorse
  beef through
• - Promotions, Advertisement, Free Recipes

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BEST (Beef Exhibitor Show Total)

• A youth program of the Ohio Cattlemens
  Association that recognizes Ohios junior beef
  exhibitors through a series of sanctioned shows.
• Juniors who participate in these sanctioned shows
  earn points for their animal and showmanship
  placings.
• Then recognized at an annual awards program.

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BEST cont.

• Updated script for the annual banquet
• Wrote and sent press releases recognizing
  juniors accomplishments
• Local Newspapers
• State and National Breed Association publications

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Ohio Club Calf Directory

• Articles about BEST Participants
• Travel to their home and conduct interviews
• Take action and staged photographs
• Write articles published in OCCD

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OCC Pictures
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Club Calf Directory Article Interview Sites
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Score Free Lunch

• Nationwide Arena
• QFM 96, K 95.5 Country Legends, 107.1 The Big
  Wazoo
• 600 Hamburgers to local residents
• Hamburger patties donated by Giant Eagle
• Joined other area restaurants
• Great promotional event and free advertising

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Summer Roundup

• Ohio County hosts 2-day event
• Tour area beef farms and companies
• Meet Ohio producers and industry leaders
• Chandler Keys- keynote speaker
• Montgomery County-2004
• Licking County-2005

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2004 Ohio State Fair

• Set-up displays in Voinovich building
• Stock recipe pamphlets, brochures, educational
  materials, BQA information
• Keep display area looking clean and organized

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State Fair Displays
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Beef Day

• Celebrating the 100th anniversary of the
  hamburger
• Burger Toss Contest
• Free Samples to fairgoers
• Games for kids
• Guessing Raffle

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Burger Toss

• Columbus area radio and TV personalities
  participated in contest
• 8 teams
• - WRFD - NBC4
• - QFM 96 - The River
• - Sunny 95 - 105.7 The Fox
• - ABN -610 WTVN

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Participants in Action
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Burger Toss Winners

• Winner received 1,000 to donate to the charity
  of their choice
• Audience, Beef Man, and Tom Fleming, OBC Chairman
  served as judges
• ABN Radio, Dale Minyo and sister, winners
• Ohio 4-H and FFA Foundation received donation

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Congratulations!!
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Burger Guess

• How many ¼ pound hamburgers come from a 1,000
  pound steer?
• Free grill to correct guesser

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Heartland Cuisine

• Local chefs demonstrate preparation of beef
  entrees
• Assist chefs in preparation
• Made 10 BBQ pizzas for Ohio Beef Queen and
  Ambassador presentation
• Provide Beef gift bags
• Ohio Food Pavilion, sponsored by Ohio Proud

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Heartland Cuisine
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State Fair

• Cooler Display- Beef Up Your Celebration
• Voice over in recording studio
• Fresh meat daily donated by Kroger
• Steak Barn and Food Pavilion
• Sale of Champions Reception

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Young Cattlemens Conference

• A conference of 25-30 young cattle producers from
  across the state of Ohio that embark on a two-day
  tour of the latest information in financial,
  processing, and marketing segments of the beef
  industry.
• Put together notebooks, wrote participant and
  speaker bios, and press releases

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Rubbing Elbows with the High Rollers

• Made many friends in high places during my
  tasks
• Chandler Keys-NCBA
• Senator George Voinovich
• Secretary of Agriculture, Ann Veneman

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A Lasting Impression

• Internship with OBC/OCA provided me with many
  valuable qualities
• Interpersonal, communicative, and technological
  skills enhanced
• A career in Journalism may be in the future
• Broadened knowledge of the interworkings and
  technical/legislative attributes of the beef
  industry

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• Received many opportunities to meet with various
  producers
• Traveled to never-before-seen parts of Ohio
• New appreciation of the hard work and long hours
  that go into making Ohios beef industry the best
  it can be!

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• NCBA endorses George W. Bush
• Exercise your right to vote on Nov. 2

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Questions??????
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Thank You!!