Account Wagering

1
Account Wagering

• A look at account provider amenities and a
  survey of account wagering holders

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Account Wagering

• First- A look at a sampling of Account Providers
  and the amenities that they offer
• Second- An overview of the presented survey
• Third- Examination of correlations that arose
  from the survey data
• Fourth- Summary
• Q A

3
Amenitiesand Offerings
Advance
Deposit
Wagering
Companies

4
Amenities and Offerings

• Cancel Bet
• 5 Rebate on Harness on Net Winnings
• Fee Based

5
Amenities and Offerings

• Fee Based
• Minimal Reward Program
• No Rebates

6
Amenities and Offerings

• Non Fee Based
• No Rebates
• Minimal Rewards Program

7
Amenities and Offerings

• Non Fee Based
• Video only Reward Program

8
Amenities and Offerings

• 10 sign up Bonus
• 3 Rebate on wagers
• No audio visual

9
The Survey

• Question style
• Demographics 1, 2, 3 and 4
• Behavior Patterns 5, 8, 9, 10, 11, 12 and 13
• Personal Preferences 6a, 6b, 7, 11, 14 and 15
  
  

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The Survey

• Type of Sampling Conducted
• Non-probability
• Convenience
• Snowball

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The Survey

• 1. Gender? (A) Male (B) Female

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The Survey

• Question 2. Age? 18-25, 26-35, 36-45, 46-55, 56

13
The Survey

• Question 3. Level of Education? High School,
  Trade/Vocational School, Some College, College
  Graduate, Advanced Degree, Other

14
The Survey

• Question 4. What year did you open your first
  Advance Deposit Wagering Account?

15
The Survey

• Question 5. Who many ADW accounts do you
  utilize? 1, 2, 3

16
The Survey

• Question 6a. Were enhanced services, rewards
  and/or rebates the reason you chose your
  particular provider(s)?

17
The Survey

• Question 6b. If yes, please list the enhanced
  service, reward, or rebate which attracted you
  the most?

18
The Survey

• Question 7. If enhanced services, rewards,
  and/or rebates are given based on level of play,
  would this effect your decision to wager more?

19
The Survey

• Question 8. What types of wagers are you most
  likely to place? Please indicate your top two, by
  volume wagered.

20
The Survey

• Question 9. Do large carryover pools and
  Guaranteed pool sizes effect you wagering
  behavior?

21
The Survey

• Question 10. Do you tend to wager more on big
  race day? e.g. Breeders Cup, Kentucky Derby,
  Hambiltonian, All American, Night of Stars etc.

22
The Survey

• Question 11. What racetracks do you prefer to
  play? (Please list tip 3)

23
The Survey

• Question 12. Approximately how much do you wager
  through account wagering providers per week?

24
The Survey

• Question 13. What percentage of your total
  wagers are placed through an account wagering
  provider?

25
The Survey

• Question 14. Are you satisfied with your account
  wagering provider?

26
The Survey

• Question 15. If you could add or change
  something to improve your account wagering
  experience what would it be? Please list.
• Technology improvements
• More tracks
• Easier Access
• Rebates

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Survey Data Correlations
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Survey Data Correlations
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Survey Data Correlations
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Survey Data Correlations
31
Survey Data Correlations
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Survey Data Correlations
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Survey Data Correlations
34
Survey Data Correlations
35
Survey Data Correlations
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Survey Data Correlations
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Summary

• Amenities
• The Survey
• Data Correlations

38

• Questions
• Answers