Vistula Presentation for Funding

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Vistula Presentation for Funding

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No person has been authorized to give any information other than ... Technical and Sales training given by Vistula to each sales outfit in the distribution line ... – PowerPoint PPT presentation

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Title: Vistula Presentation for Funding


1
Vistula Presentation for Funding
2
Disclaimer
  • No person has been authorized to give any
    information other than that contained in this
    document, or to make any representations in
    connection with the offering contemplated
    thereby, and, if given or made, such other
    information or representations must not be relied
    upon as having been authorized by Vistula
    Communications Services, Inc. (Vistula or the
    Company) or the Placement Agent. The Company
    and the Placement Agent disclaim any and all
    liabilities for representations or warranties,
    express or implied, contained in, omissions from,
    this confidential document or any other written
    or oral communications or transmission made
    available to the recipient.
  • You will be entitled to rely solely on those
    representations and warranties that may be made
    to you in any purchase agreement relating to the
    offering contemplated hereby. No representation,
    warranty or covenant, express or implied, is made
    to you by the Placement Agent and no
    responsibility of any kind as between the
    investors and the Placement Agent is accepted by
    the Placement Agent with respect to the
    completeness or accuracy of any information
    contained in this document or as to any other
    matter concerning it or the statements made in
    it.

3
Safe Harbor Statement
  • This presentation contains "forward-looking
    statements" within the meaning of the
    safe-harbor provisions of the Private
    Securities Litigation Reform Act of 1995. Such
    statements involve known and unknown risks,
    uncertainties and other factors that could cause
    the actual results of Vistula to differ
    materially from the results expressed or implied
    by such statements, including changes from
    anticipated levels of sales, future national or
    regional economic and competitive conditions,
    changes in relationships with customers, access
    to capital, difficulties in developing and
    marketing new products, marketing existing
    products, customer acceptance of existing and new
    products, and other factors. Accordingly,
    although the Company believes that the
    expectations reflected in such forward-looking
    statements are reasonable, there can be no
    assurance that such expectations will prove to be
    correct. The Company has no obligation to update
    the forward-looking information contained in this
    presentation.

4
Vistulas Business
Through its self-developed software platform
V-CubeTM, Vistula provides Hosted IP Telephony
solutions to Telcos, ISPs and mature IT
Distributors allowing them to offer market
leading services to their existing and new client
bases.
5
V-CubeTM IP-PBX Platform
  • V-CubeTM IP-PBX platform
  • A comprehensive VoIP PBX solution for telecom
    carriers, ISPs and transit network operators
  • Features include voice, video, fax, presence
    management, email, interactive voice response and
    conferencing services
  • Software-only, hosted platform
  • Integrates easily with service providers legacy
    systems
  • Off the shelf hardware to implement
  • No additional cost for upgrades
  • Sold through strategic partnerships with service
    providers
  • Priced per handset / per user per month
  • Priced competitively against proprietary IP-PBX
    solutions
  • Service providers can achieve strong gross
    margins similar to legacy systems
  • Highly scalable engine, can serve an unlimited
    number of end-users
  • End-user web portal service
  • MyService portal allows end-users to manage their
    service
  • MyOrder portal allows service provider to take
    handset/IP-PBX orders via the Internet

6
Benefits of Hosted PBX
7
Sales Proposition for ClientNorthamber
  • Vistulas Proprietary Hosted Solution for
    Multiple Client Channels e.g. Northamber PLC in
    the UK
  • Packaged and Hosted IP-PBX in variants designed
    for simple sales proposition for mature
    distributor channels
  • 10, 20, 40 and 60 Desk version
  • 5 Desk upgrade package
  • Strong Feature Set including operator Console
    with options for Call Centre add-on
  • Support For the Sales Channel
  • Technical and Sales training given by Vistula to
    each sales outfit in the distribution line
  • On-line Service Portal
  • Tiered customer support provided.
  • Site survey package offered
  • Vistula Revenue
  • 1,800 per IP-PBX at installation plus 850 per
    annum for the life of the service
  • Revenue opportunity in the sale of voice traffic
    carried off-net
  • Revenue opportunity for sale of IP access where
    QOS guarantee is required.

8
Demand for Hosted IP-PBX Systems
  • Immediate price advantage on basic telephony.
  • Toll by-pass. Any company with home workers or
    multiple office locations can avoid toll charges
    by utilization of a hosted IP PBX system.
  • Advanced productivity features such as Outlook
    integration.
  • Ability to use a mobile handset as an extension
    of the PBX when operating in Wifi enabled hot
    spots. This can be enhanced when traveling by
    taking a small router (the size of a Blackberry)
    that can be plugged into an Ethernet port.
  • Always current. By adopting a hosted IP PBX
    solution as opposed to a traditional boxed
    product, the user's system will only be as old as
    the last software release. That is unprecedented
    in the traditional equipment world.

9
Extended Business Strategy
  • Vistula selected by the UKs largest IT sales
    group as PBX supplier (replacing Avaya) for
    distribution through VAR network.
  • Vistula gets paid on point of sale for each
    IP-PBX contract
  • Vistula benefits from long term relationship
    between VARs and their customers (Government
    Organisations, Enterprises and SMBs)
  • VARs have technical expertise to install and
    support hosted IP-PBX systems.
  • Vistula hosts the platform (in the UK at
    Telstras CoLo facility in central London)

10
Budget Assumptions
  • Northamber (www.northamber.com) launch hosted
    IP-PBX in April 2007.
  • Ramping up to 600 PBX sales per month in December
    2007
  • Year 2 Sales at Northamber conservatively to
    remain at 600 PBXs per month.
  • Very low revenue assumed from all other sources
    USA, South America, Asia, Europe and Africa -
    despite developed prospects in these regions.
  • Capital equipment needed (PC Servers, Routers and
    Gateways) will be leased not purchased

11
Summary Business Plan 2007
12
Summary Business Plan 2008
13
Benefits to Vistula
Vistula to launch direct end-user services
through relationship with strongest local
established distribution channel.
  • Rapid revenue achievement
  • More profitable revenue i.e. Higher return per
    handset deployed
  • Annually recurring revenues
  • Working commercial model for other distribution
    channels around the world.
  • Quickly take the company into profitability and
    positive cashflow.

14
Benefits to Northamber
  • Attractive margins
  • Create sticky customers
  • Highly competitive pricing model
  • Annually recurring revenues
  • Additional revenue streams from complementary
    services
  • Outbound calls
  • Managed Service
  • LAN assessment
  • Quick way to enter the lucrative VoIP market
  • Sell to all customer sizes 10, 20, 40, 60 user
    5 user expansion pack customized for larger
    enterprises.
  • Opportunity to join Northambers Partner Programme

15
HENRY MATTHEWS, Managing Director - Northamber
group
  • The future of telephony lies in the IP domain.
    We recognize that in order to continue to achieve
    strong growth in this segment of the market we
    required an IP-PBX solution. After careful study
    of the competitive product offerings we chose
    Vistulas V-Cube IP-PBX as the core product to
    deliver to our customers. Vistula provides us
    with a proven multi-faceted technology platform
    at a price point that will drive sales in volume
    in our core markets. We see this as a big
    opportunity for both companies and for our
    customers.

16
UK Distribution
Vistula have concluded a sales agreement with the
UKs largest trade only IT distributor
Northamber
  • Northamber will start selling Vistulas hosted
    IP-PBX product through 200 of its Master
    Resellers in April 2007.
  • Later in 2007 Northamber will launch the product
    to 2,000 large Resellers.
  • In 2005 Northamber sold US40 million of Avaya
    PBXs Vistula has been selected as the PBX
    supplier for Northamber in 2007 to replace Avaya.
  • Northamber has forecast 7m of sales in 2007
    (3,000 PBXs), 13m 2008 (10,200 PBXs) and 19m
    2009 (17,400 PBXs)

17
NORTHAMBER
  • Largest and Longest Established Trade-Only IT
    Distributor in the UK
  • 6,000 Active Resellers
  • Annual Revenues circa 400 million
  • Major Vendors include HP, Microsoft, Oracle,
    Sony, Toshiba, Intel etc
  • Launch partner for specialised products for
    companies such as Oracle, Orange and T-Mobile
  • www.northamber.com

18
VARs
  • Vistula will contract with other distribution
    channels into VAR business networks in the USA
    and Europe to capture growing demand for Hosted
    IP-PBX systems. Northamber will act as the
    template.
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