Writing Marketing Plans

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Writing Marketing Plans

• Presented by
• Dr. Ruthie G. Reynolds
• Dr. Surendra P. Singh
• Tennessee State University

Funded by USDA Rural Business Cooperative
Service and Tennessee State University
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Goal

• How to develop a marketing plan.

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Marketing Plan

• What is Marketing?
• Why is it necessary to have
• a Marketing Plan?

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Items to Consider in Writing a Marketing Plan

• Determine customers want or need.
• Satisfy customers needs.
• Provide product/service that yields profit for
  business.

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Rules of Marketing

• Look for new ideas
• Know the market, customers, competitors
• See for yourself
• Learn about consumer trends
• Keep up-to-date

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Marketing vs. Selling

• How is marketing
• different from selling?

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Preparing Your Marketing Plan

• A Marketing Plan
• sets the direction and tone of the businesses
  marketing efforts.

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Preparing a Marketing Plan

• What customers need
• How consumers need will be met
• Who are your customers
• Where location of market, operation
• and cost

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Preparing a Marketing Plan

• Marketing Strategy
• Identify customer groups (target marketing)

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Target Marketing

• Customer Segmentation
• Product Segmentation
• Customer Segmentation

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Four Ps of Marketing

• Products and services
• Place
• Price
• Promotion

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Marketing Plan Format

• Title Page
• Executive summary
• Table of Contents
• Introduction
• Situational Analysis
• Opportunities Issues analysis
• Marketing Planning
• Implementation Control of Market Plan
• Summary
• Appendix Financial analysis
• References

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Credits

• Funding Partners
• USDA Rural Business Cooperative Service
• Tennessee State University
• Cooperative Extension Program
• - Department of Ag Sciences
• College of Business
• Agricultural Extension Offices, TN
• College of Business, TSU
• North MS Center for Higher Educational
  Advancement, Inc.

• Development Team
• Dr. Surendra P. Singh, Professor
• Agribusiness, TSU - Nashville
• Dr. Ruthie Reynolds, Retired Professor College of
  Business, TSU Nash.
• Resources
• Starting a Business
• Cashing in on Business Opportunities

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For More Information

• Dr. Ruthie G. Reynolds
• Dr. Surendra P. Singh
• Professor, Agribusiness
• Tennessee State University
• E-mail ssingh_at_tnstate.edu
• Email ruthiegreynolds_at_aol.com