Global Entrepreneurial Marketing GEM

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Global Entrepreneurial Marketing (GEM)

• Final Projects
• The GEM Teaching TeamInstructors Tom Kosnik,
  Lynda Smith, Donna Novitsky, and Lena Ramfelt
• Entrepreneurs in Residence
• Anand Chandrasekaran and Laina Raveendran Greene
• Course Assistants Arnav Sharma and Dongdong Ge
• Web Master Dongdong Ge
• Admin Lead Isabel Cossio
• Plus Project Sponsors from some very interesting
  organizations who will be evaluating your
  performance on real world marketing projects

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Agenda

• Whos Who?
• How to Build a Dream Team?
• Options for Projects
• Choosing the Project
• Project Evaluation
• Case Exams
• Case Exam Evaluation
• What if Things Go Wrong?
• The 2 Minute Pitches
• Pitching Order

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Whos Who?What segment best describes you today?

• Pick a dot for the segment that best fits you
• Blue SCPD student NUS College of Silicon
  Valley (NUS)
• Green SCPD student Non-Degree Option (NDO)
• Yellow SCPD student earning a Stanford degree
  (HCP)
• Red On-campus student earning a Stanford
  Degree (SOS)

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Finding the right team mates can be difficult
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How to Build a Dream Team?
Do I trust them?
Soul mates
YES!
Devils Advocates
Dream team mates
Team mates
Do I enjoy them?
Class mates
NO!
YES!
Play mates
Bozos
NO!
6
How to Build a Dream Team? (Continued)

• Form Virtual Learning Teams (VLTs) of 6 -7
  people.
• Virtual Learning teams do two case openings
  together and Lessons Learned for last day of
  class
• Each VLT splits up to do a the final
• Two teams of 3-4 to do two field projects
• One team of 3-4 to do project. One team of 2 or 3
  to do a final case exam
• Three teams of 2 or three that all do case exam.
• We recommend that you do a final project.
  Learning is much better. But some people cannot
  do a final project and that is fine too.

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Options for Projects

• A GEM Pre-Approved Project
• Your own venture (e.g., Spread e- Love)
• Write a Case and Teaching Note for Cases on Chasm
  Crossing Around the World see TomK.
• DDART a case final exam in teams of 2 or 3.

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Choosing the Project

• Bid on your top 2 choices. Email
  dongdong_at_stanford.edu and sponsors as soon as you
  know your top 2.
• You have to sell your project team!
• Deadline to email top 2 sponsors and
  dongdong_at_stanford.edu is Mon. April 7, 7 AM.
• Sponsors must accept or decline email offers
  ASAP.
• If a sponsor declines your offer, make an offer
  to another project sponsor. Check the GEM
  website to see which projects are still open.
• If your 1 choice accepts your offer, accept
  immediately, inform the other sponsor and
  dongdong_at_stanford.edu
• If two sponsors accept your offer, you must
  accept one, decline other ASAP. CC
  dongdong_at_stanford.edu

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Choosing the Project (continued)

• When you accept a project, email sponsor and
  dongdong_at_stanford.edu your team name, names,
  email addresses, and cell phone s of all team
  members, and request for first meeting to define
  project scope.
• 9. If your VLT cannot find an acceptable
  project for your team, you have three options
• Write a case and Teaching note. See Tomk for
  options
• Do a case DDART in teams of 2 or 3.
• Find another project. Tom Kosnik has lots of
  options
• 10. If your VLT prefers to do case exam, email
  dongdong_at_stanford.edu by 7 PM Monday April 7th.
  You will find out which case later in April.

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Project Evaluation

• 40 of Grade.
• Project sponsor and one GEM Teaching team member
  will evaluate. Using scale below
• F D C B- B B A- A
• Final grade simple average of the 2 grades.
• Final project evaluation template is on GEM web
  in GEM 08 SPR Kickoff email to project sponsors.
• Final projects must be submitted to sponsors and
  GEM teaching team not later than 5 PM Friday,
  June 6th, 2008.
• Schedule final project presentations between May
  30th and June 6th.

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Case Exams

• If you do a case exam option, you will be
  assigned one of two cases that are still in the
  pipeline.
• The cases for the final will be 2 of the 3 below
• DFJ Vina Capital, A VC firm in Vietnam, that is
  marketing itself to investors and entrepreneurs
  it wants to fund. (Case is in final revision)
• Case on Energy Crossroads Global. Started at
  Stanford in March 2007, spread to Denmark
  Sweden (August 2007), Singapore (October 2007),
  Uganda (December 2007), China is in the works
  (evolving since July of 2007), and ??? (Case in
  First Draft)

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Case Exam Evaluation

• 40 of Grade.
• One GEM Teaching team member will evaluate, Using
  scale below.
• F D C B- B B A- A
• Detailed instructions and case options will be
  distributed not later than late February.
• The evaluator for each case will be identified at
  time case options are offered.
• A customized version of the DDART template used
  for openings will be used to grade the finals
  and will not be shown in advance.
• The final case DDART is a 7-slide Powerpoint,
  with excel worksheets, not to exceed 20
  pages/slides/excel sheet pages in total.
• Case DDARTS will be open book, open notes, but
  unlike case openings, you may do background
  research on the Internet and in libraries., You
  may not contact the companies in the case.
• Case DDARTS must be submitted to the GEM teaching
  team not later than 500 PM Friday, June 6, 2008.
  

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What If Things Go Wrong?

• Teaching team can appoint mediator
• Clients can fire teams
• Teams can fire members
• Teams cannot fire clients!
• Report Violations of Stanford Honor code by
  clients or team mates to the Teaching team member
  who is evaluating your project

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The 2 Minute Pitches

• 2 minutes per pitch
• No questions
• Tom K will keep time
• Then teams send reps to talk to the company
  sponsor.
• We close this room at 830 PM

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Pitching Order
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Pitching Order