Stephen Mackey, Creative Director

1
(No Transcript)
2
Facebook Twitter

• Presented by
• Stephen Mackey, Creative Director

3
Why Are You Here?
4
Agenda

• Web 2.0 Concepts
• Social Networking Understood
• Facebook
• Introduction
• Settings
• Mobile
• Demos
• Twitter
• Introduction
• Settings
• Mobile
• Demos
• Integration

5
What is Web 2.0?

• Web 2.0 is a perceived second generation of web
  development and design, which facilitates
  communication, secure information sharing,
  interoperability, and collaboration on the World
  Wide Web.

6
Web 2.0 Architecture of Participation

• The Architecture of Participation empowers
  users to contribute content and drive innovation
  thereby adding increased value through their
  continued usage. Web 2.0 promotes the notion of
  user-generated content and media, allowing the
  consumers to drive a "collective intelligence"
  model through content and media creation.
  Further, as users create ever-increasing
  quantities of data additional technologies
  enabling syndication promote efficient sourcing
  of information.

7
Web 2.0 Characteristics

• Many-to-Many model i.e. consumers are also
  creators
• Rich user experience
• User participation
• Dynamic content
• Metadata (data describing data)
• Standards
• Scalability
• Openness
• Freedom
• Collective intelligence

8
Web 2.0 Applications

• Blogs
• Podcasts
• Wikis
• RSS feeds
• Folksonomies
• User-generated media
• Social networks

9
What is Social Networking?

• A social network is a social structure made of
  nodes (which are generally individuals or
  organizations) that are tied by one or more
  specific types of interdependency, such as
  values, visions, ideas, financial exchange,
  friendship, sexual relationships, kinship,
  dislike, conflict or trade.
• Social networking is the active participation
  of a node entity within the structure.

10
(No Transcript)
11
Social Business Network with Who?

• Current clients!!!
• Should-be clients!!!
• Business journals
• Trade journals
• Competitors
• Vendors
• Local / state / federal government agencies
• Associations

12
Why Social Network?

• Create brand awareness
• Online reputation management tool
• Recruiting
• Technology and competition analysis
• Lead gen to intercept potential prospects

13
What is RSS?

• Really Simple Syndication
• A family of web feed formats used to
  automatically publish frequently updated
  workssuch as blog entries, news headlines,
  audio, and videoin a standardized format.
• Created with XML (eXtensible Markup Language)

14
Facebook
Show Yourself
15
What is Facebook?

• Free access social networking website
• Founded October 28, 2003 by Harvard sophomore
  Mark Zuckerberg
• Over 200 million users worldwide
• Overtook MySpace in April 2008
• August 2008 valuation of USD 5 billion
• Competitor is MySpace

16
Facebook Usage by Penetration

• Rank Country Latest Population figure No. of
  Facebook Users Facebook penetration
• 1 Iceland 320,500 150,280 46.89
• 2 Norway 4,813,000 1,937,320 40.25
• 3 Denmark 5,511,451 2,109,900 38.28
• 4 Canada 33,618,000 11,556,180 34.37
• 5 UK 61,612,300 17,540,660 28.47
• 6 Chile 16,895,000 4,480,480 26.52
• 7 Hong Kong 7,008,900 1,755,580 25.05
• 8 Australia 21,730,255 5,409,900 24.9
• 9 Sweden 9,264,000 2,139,720 23.1
• 10 Singapore 4,839,400 1,096,680 22.66
• 11 Luxembourg 491,700 100,880 20.52
• 12 Belgium 10,741,000 2,190,380 20.39
• 13 Finland 5,332,029 1,051,400 19.72
• 14 USA 306,227,000 59,977,740 19.55
• 15 Switzerland 7,705,800 1,407,780 18.27

17
Facebook Account Settings

• Control your experience
• Top right Settings / Account Settings
• Settings typical management items
• Networks manage / join different networks
• Notifications how much junk can you wade
  through?
• Mobile activate / manage your mobile device
  functionality
• Language set primary language and access
  translations
• Payments assign payment options for various
  activities

18
Facebook Mobile Device Activation

• Activate your account for use with your mobile
  device
• Top right Settings / Account Settings /
  Mobile
• Activate (enter phone number and carrier) and
  await code
• Enter confirmation code into Web page as it
  appears on your mobile device
• Use your device
• m.facebook.com
• Mobile texts to 32665
• Upload photos to mobile_at_facebook.com
• Interactive applications

19
Facebook Text Message Integration

• Interact with your network via your mobile device
• What do you want to do? Text from your device
• Update status is at john's party
• Message msg john smith whats up?
• Get profile info srch john smith
• Get cell phone cell john smith
• Wall post wall john smith happy bday
• Poke poke john smith
• Add a friend add john smith
• Write a note note this is a mobile note

20
Facebook Privacy Settings

• Control your visibility to the world
• Top right Settings / Privacy Settings
• Profile control who can see your profile and
  related information
• Search control who on Facebook can search for
  you
• News Feed and Walls control how visible your
  content and activities are
• Applications control what information is
  available to applications you use

21
Facebook Adding RSS Feeds

• Personal blog, custom news, network alerts
• Knowledge is power (for those who have it first)
• Bottom left select Applications / Browse more
• Top right enter RSS in the search box
• Select an application (well use Social RSS)
• Select Go to application then Allow access
• Follow instructions to add feeds to your page
  (profile/boxes/tabs)
• Add tag / title / URL / refresh rate
• Press Update

22
Facebook Finding Friends

• Top of the page, select Friends / Find Friends
• Email
• Search your address book
• Upload contacts
• Suggestions
• Powerful networking algorithms propose people /
  business / activities that may interest you
• Search
• IM Integration
• Top right of page enter search terms e.g. New
  York Times

23
Facebook Pages Groups

• Pages - Distinct presences that are optimized to
  represent a business, and are separate from user
  profiles. Like profiles, they can be enhanced
  with applications that help the organization
  communicate with and engage their fans, and
  capture new audiences virally through their fans'
  recommendations to their friends.
• Groups - A way of enabling a number of people to
  come together online to share information and
  discuss specific subjects. A group is comprised
  of but not limited to the following the members
  who have joined, recent news contents, discussion
  board contents, wall contents, photos, posted
  items, videos and all associated comments of such
  items.

24
Facebook Pages Groups Compared (1)

• Pages can only be created to represent a real
  public figure, artist, brand or organization, and
  may only be created by an official representative
  of that entity. Groups can be created by any user
  and about any topic, as a space for users to
  share their opinions and interest in that
  subject. Pages can be customized with rich media
  and interactive applications to engage Page
  visitors. Applications can't be added to groups.

25
Facebook Pages Groups Compared (2)

• Pages are designed to allow Page admins to
  maintain a personal/professional distinction on
  Facebook, while groups are a part of your
  personal Facebook experience. If you're a group
  admin, your name will appear on that group, while
  Pages will never display their admins' names.
  Additionally, when you take actions on your
  group, such as posting on your group's wall,
  these actions will appear to come from you as an
  individual. However, if you post or take other
  actions on a Page you own, it will appear to come
  from the Page.

26
Facebook Pages Groups Compared (3)

• As long as a group is under 5000 members, group
  admins can send messages to the group members
  that will appear in their inboxes. If the group
  exceeds 5000, admins can't send messages to all
  members. Page admins can send updates to fans
  through the Page, and these updates will appear
  in the "Updates" section of fans' inboxes. There
  is no limit on how many fans you may send an
  update to, or how many total fans a Page can
  have. It's also possible to restrict access to a
  group, so that new members have to be approved,
  but access to a Page can only be restricted by
  certain ages and locations.

27
Facebook Adding Photos

• Select Photos tab
• Select Create photo album name the album
• Select Add photos you may have to allow the
  Java app installation
• Browse for photos, check the appropriate ones and
  select Upload
• Add captions
• Tag friends
• Click on a picture (persons face, place of
  business etc.)
• Select friend
• Select Save Changes and then Publish

28
Facebook External Integration

• Pulling in external content
• CNET article posts (click the small Facebook icon
  at bottom of article)
• YouTube video posts (select Share / Facebook)
• Pushing out Facebook activity via badges
• Select Profile then bottom left of page Create
  a Profile Badge
• Copy / paste code into your web page or email
  signature

29
Facebook Business Solutions

• Facebook Ads - target your ad by location, sex,
  age, keyword, relationship status, job title,
  workplace, or college. Case studies are
  available in the Help / Facebook Ads / Success
  Stories and Best Practices section to guide you
  in designing your advertising strategy.
• Business Accounts
• Do not have the same functionality as personal
  accounts
• Limited access to information on the site
• Cannot be found in search
• Cannot send or receive friend requests

30
Twitter
What are you doing right now?
31
What is Twitter?

• Free access social networking and micro-blogging
  website
• Founded in 2006 by Jack Dorsey, named an MIT TR35
  top innovator under the age of 35
• Over 6 million users worldwide
• Recent celebrity appeal (Ashton Kutcher vs. CNN
  race to 1 million)
• Current retention concerns (60 fallout rate)
• Competitors are Plurk and Jaiku

32
What is Micro-Blogging?

• It is a form of multimedia blogging that allows
  users to send brief text updates or micromedia
  such as photos or audio clips and publish them,
  either to be viewed by anyone or by a restricted
  group which can be chosen by the user.
• These messages can be submitted by a variety of
  means, including text messaging, instant
  messaging, email, digital audio or the web.

33
Twitter Business Usage

• Issue public safety alerts
• Broadcast real-time news developments
• Inform constituents
• Solicit feedback
• Get instant information for competitive advantage

34
Twitter Finding People to Follow

• Top of the page, select Find People
• Search for a username, first or last name
• If you have a Gmail, Yahoo, AOL, Hotmail, or MSN
  email account you can import any contacts that
  also have a Twitter account
• Invite people via email
• Scroll through a list of suggested people
• People may be listed under a screen name that
  doesnt match their real name
• Surf following and followers

35
Twitter Help People Find You

• Top of the page, select Settings
• Add location, name, bio, business URL, photo
• Dont hide your updatesPRIVACY NOTE If you
  desire privacy, check Protect my updates under
  Settings / Account and your updates will only
  be visible to those who follow you i.e. not
  visible and accessible by search

36
Twitter Mobile Device Activation

• Top of the page, select Settings then the
  Devices tab
• Enter your mobile number to receive and post
  updates via TXT messages sent to 40404
• Status updates
• Direct messages
• Go to your profile, select Following and
  activate device updates for anyone you want to
  receive immediate notifications from (carrier
  data rates apply)

37
Twitter Photo Integration

• You will need to leverage a third-party solution,
  some include
• TwitPic
• TwitGoo
• yFrog
• The actual uploaded photo does not reside on your
  Twitter account, but lives outside on the third
  party server a link appears in your updates

38
Twitter Integrating Into Other Applications

• Bottom of page, select Apps
• Incorporate your Tweets into your website with
  Widgets
• Cut / paste raw HTML code into your website or
  MySpace page

39
Twitter Tips Tricks

• Re-tweet updates to help your friends and
  colleagues build their brands
• If your message is intended for a single user,
  type the _at_ before the username, then type the
  message. For example_at_notaviva hey when does
  the new wine come out?
• Use _at_ username to hotlink to another user in a
  post. For exampleIm checking out the latest
  tunes on _at_FolkAlley

40
Twitter Tips Tricks

• See links to you from your Home page right
  side of the page _at_yourname
• Bookmark favorite updates by hovering over
  update, then select the star icon at the right
  edge of the row
• Search Twitter for hot topics bottom of the
  page select Search
• On the right of the search results page review
  Trending Topics

41
Integration
How Do I Keep Track of Everything???
42
Desktop Client Personal Dashboards

• TweetDeck
• Create a single message and post it as a Tweet
  and an Fbook update
• Create logical groupings of various friends /
  colleagues / interests
• Twhirl
• Spaz

43
Social Networking Business Risks

• A good chunk 60 percent of executives believe
  they have a right to know how employees portray
  themselves and their companies on online social
  networks, according to a Deloitte LLP survey.
• But 53 percent of employees say content posted on
  their Facebook and Twitter accounts are not a
  bosss concern.
• With the explosive growth of online social
  networks, such as Facebook and Twitter, rapidly
  blurring the lines between professional and
  private lives, these virtual communities have
  increased the potential of reputational risk for
  many organizations and their brands, said Sharon
  Allen, chairman of the board, Deloitte LLP. It
  is important for executives to be mindful of the
  implications of this connected world and to
  elevate the discussion about the risks associated
  with it to the highest levels of leadership.
• - Tierney Plumb, Washington Business Journal, 19
  May 2009

44
Active Participation
Be diligent. Be relevant. Be responsive.
45
Thank You

• Stephen Mackey, Creative Director