Blink Chapters 2

1
Blink Chapters 2 3

• The Locked Door The secret life of snap decision
• The Warren Harding Error Why Tall, Dark, and
  Handsome men (like Mr. Chessman) rule.

2

• Vic Braden is in his 70s.
• World Class tennis player when young
• Been a part of the sport for more than 50 years
• Can predict the rare professional double fault
• Doesnt know how he does it just does it

3

• George Soros
• Billionare Investor
• Son says his back would start killing him and
  hed change his investing strategy

4

• In Spain they introduced classical music into the
  subways then vandalism and littering decreased
• What other areas of priming can you think of?

5
Priming Experiments

• John Bargh developed lots of these
• Think of them as subliminal messages that elicit
  changes in behavior.

6

• Study people asked to put together sentances
  from lists of words would have their behavior
  unconsciously changed by seeding the lists with
  words
• Lists with words like, worried, Florida, old,
  lonely, gray, bingo, wrinkled. Made people walk
  away from the test slowly, like an old person.

7

• People with aggressive, bold, rude, bother,
  disturb, intrude, infringe in their lists are
  more likely to interrupt a post test
  conversation.
• People with appreciate, patient, yeild, polite,
  courteous did not interupt at all. Theyd sit
  there for minutes.
• And these were New Yorkers. People noted for
  impatience.

8
Priming is not Brainwashing

• Cant make someone rob a bank
• Study
• Group 1 write an essay What if I was a
  professor?
• Group 2 write an essay What if I was a soccer
  holigan?
• Group 1 55 on a trivia test afterwards
• Group 2 42 on a trivia test afterwards

9

• Study
• 2 groups of black college students to take 20
  question test.
• 1 group has to fill out a form identifying
  themselves as black students first
• That group had the number right cut in half

10

• And we cant identify what primed us.
• Students couldnt I.D. what the affected them in
  post test interviews

11

• Should priming be used in schools? In service
  industries?
• When does priming become manipulation?
• When does it become subliminal?

12
Speed Dating

• Strange things happen
• Characteristics that people report they are
  attracted to on forms are not actually who they
  end up being attracted to during the speed
  dating.
• Report before speed dating, report a week after
  speed dating, dif.
• But then after a month report goes back to
  original.

13

• If what we say we want and what we really want
  are dif, then what does that say for on-line
  dating?
• Which is better a date set up by your friends or
  a hit received through an online social network?
• Is there even a point in asking someone, What is
  your type?

14
Things happen that we dont know about

• Tennis and baseball players say they can look a
  ball onto a padle/bat.
• They cant the last five feet of movement is
  measured in milliseconds, human eyes cant track
  that.
• The best in many sports cant explain how they
  play the way they do.

15

• An O.J. Simpson juror said, Race had absolutely
  nothing to do with my decision.
• But how could she know?
• Your unconscious mind is scanning, thinking, and
  processing, and it has influence.
• At least these experiments give evidence that it
  does. We cant know directly because its our
  unconscious.

16
The walk-away

• Sometimes we ccant explain our behavior or
  thinking.
• You cant think your way into the person youre
  going to fall in love with
• Its better to have an expert show you how to hit
  at Tennis/Baseball instead of telling you.

17
Chapter 3

• Google Programming Language inventor or Serial
  Killer and see if you can tell the dif. between
  computer geeks and horribly broken human beings.

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• Or which of these two men was a president?

19

• On the left is Harry Daugherty, the essential
  political behind the scenes man.
• He was a major player in putting the man on the
  right, Warren G. Harding into office because He
  looked like a president.

20
Whats that got to do with me?

• Harding was picked to be the Rep. Nominee because
  they were deadlocked between two other guys at
  the national convention. They could all agree on
  him.
• Thats the same way Luke Ravenstahl became the
  head of Pittsburghs city council, which led to
  him being the mayor.

21
So what?

• Harding was pres. For 2 years before dying of a
  stroke.
• Also one of the worst presidents.

22
Dark side of snap decisions

• Racism, shallowness, prejudice

23
Implicit Association Tests (IAT)

• Assign each name below to the category to which
  it belongs by putting a check mark, or tap your
  finger there. Go as quickly as possible and
  dont skip any, dont worry about mistakes
• The tests show closer associations because we
  give faster responses

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• Male Female
• __________John __________
• __________Bob __________
• __________Amy __________
• __________Holly __________
• __________Joan __________
• __________Derek __________
• __________Peggy __________
• __________Jason __________
• __________Lisa __________
• __________Matt __________
• __________Sarah __________

25

• That should have been easy. Now a second with two
  categories at the top of each column

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• Male or Career Female or Family
• ______________Lisa _____________
• ______________Matt _____________
• _____________Laundry ___________
• ___________Entrepreneur _________
• _____________John______________
• ____________Merchant____________
• ______________Bob______________
• ____________Capitalist____________
• ____________Holly_______________
• ______________Joan_____________
• _____________Home_____________
• ____________Corporation_________
• ___________Siblings_____________
• ____________Peggy______________
• _____________Jason_____________
• _____________Kitchen____________

27

• Little harder? But still pretty fast?
• One more time

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• Male or Family Female or Career
• Babies
• Sarah
• Derek
• Merchant
• Employment
• John
• Bob
• Holly
• Domestic
• Entrepeneur
• Office
• Joan
• Peggy
• Cousins
• Grandparents
• Jason
• Home
• Lisa

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• Last version takes longer because Male/Family and
  Female/Career are cross paired in most minds.
• IATs hit you over the head with conclusions.
• Go to https//implicit.harvard.edu/implicit/demo/s
  electatest.html
• take the race test. Feel crappy about yourself.

30

• Unconscious attitudes differ from conscious
  attitudes.
• Part of it may be North American media and
  culture
• For the record Malcolm Gladwell is half black
  and he showed a moderate automatic preference
  for whites
• Out of slight, moderate, and strong

31

• Do we act dif. In mixed company?
• Race, gender, age, sexual orientation, weight,
  height?