Presentation title slide 42 pt Times New Roman, White

1
(No Transcript)
2
What is Ready?

• National public service ad campaign produced by
  U.S. Department of Homeland Security and The
  Advertising Council
  
• Educates and empowers Americans to prepare for
  and respond to emergencies, including natural
  disasters and potential terrorist attacks
  
• Goal is to get the public involved and ultimately
  increase our nations level of preparedness

3
Ready Campaign Components
Ready America Information for Americans on how
to prepare themselves, their homes and their
families Ready Business Information for owners
and managers of small to medium-sized businesses
on how to prepare their companies
Ready Kids Tool to help parents and teachers
educate children 8-12 about emergencies and how
they can help their families prepare
Listo America / Listo Negocios / Listo Ninos
Spanish language versions
4
Ready Encourages

• Individuals and families to
• Get an Emergency Supply Kit
• Make a Family Emergency Plan
• Be Informed
• Small-to-medium sized businesses to
• Plan to Stay In Business
• Talk to Their Employees
• Protect Their Assets

5
Spreading the Message - PSAs

• Three unique Public Service Advertising (PSA)
  campaigns developed by the Ad Council
  
• Ready America - all Americans, with special
  focus on parents
  
• Ready Business - small and medium-sized
  businesses, with focus on owner/operator, HR and
  IT
  
• Listo Spanish speakers
• TV, radio, Internet, print and out-of-home ads,
  most localizable
  
• New Ready, Listo and Ready Business PSAs soon

6
New Ready PSAs

• Two new TV and radio ads, released May 23 feature
  former Presidents Bush and Clinton

7
Spreading the Message Web sites

• www.ready.gov can be linked to your Web sites

8
Spreading the Message - Materials

• 12 Ready Publications
• Ready America - tri-fold, brochure and supply
  list
  
• Ready Business tri-fold, brochure, poster and
  Mentoring Guides
  
• Listo tri-fold and brochure
• Ready Kids activity book and poster/teaching
  guide
  
• Newest piece for pet owners developed with Humane
  Society, ASPCA, AKC and vets released May 31
  
• New pieces for seniors and special needs being
  developed
  
• Free via www.ready.gov and 1-800-BE-READY can
  provide copies for your organization or event

9
Spreading the Message PR/Media

• Annual Public Relations Efforts
• National Preparedness Month
• Resolve to Be Ready
• Media outreach, especially around new products,
  current events, anniversaries, etc.
  
• This year, Ready has been featured on
• CBS Early Show
• NPRs All Things Considered
• Fox News Weekend Live
• Happy to work with your publications

10
Spreading the Message Partners

• Citizen Corps key partner, localizes and spreads
  Ready message at the grassroots level
  
• Partnering with a variety of public and private
  sector organizations, including
  
• Minor League Baseball
• Boy Scouts of America
• U.S. Chamber of Commerce
• CDC
• Small Business Administration
• Always looking for new partners

11
Ready Successes

• The Ad Council has declared Ready of the most
  successful campaigns in its over 60 year history
  
• Over 532 million in donated media support
• More than 1.9 billion hits and 23 million unique
  visitors to www.ready.gov
  
• More than 256,000 calls to 1-800-BE-READY
• More than 5.5 million brochures requested or
  downloaded from the Web site

12
Readys Road Ahead

• Move into the Preparedness Directorate with focus
  on building a culture of preparedness
  
• Closer alignment with Citizen Corps
• Stronger connection with state and local efforts
• New Ready Web site
• New materials - seniors and special needs
• New PSAs

13
What You Can Do

• Get a Kit, Make a Plan, Be Informed
• Spread Ready message to family, friends,
  neighbors, colleagues, etc.
  
• Work with Citizen Corps to help create emergency
  plans for your office, your childrens school and
  your community
  
• Take part in National Preparedness Month
• Focus on family preparedness
• Expand effort through summer and fall
• Link to existing events
• Looking for great efforts to feature as our launch

14
(No Transcript)