YOUTH SOCCER MONTH

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YOUTH SOCCER MONTH 2005 Recap
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About Youth Soccer Month

• Recognizing the impact and importance the
  sport of soccer, the number one youth sport in
  the U.S., plays in the day-to-day lives of
  Americas families, US Youth Soccer coordinated
  the third annual Youth Soccer Month in
  September 2005.

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Youth Soccer Month Messages

• Throughout Youth Soccer Month, a series of
  messages and themes were communicated to
  illustrate Celebrating Soccer in America. Each
  week focused on a different message
• Fitness the health and benefits of playing
  soccer
• Friendship the relationships and fun generated
  through soccer that extend beyond the field
• Family playing soccer ties families together
• Fun regardless of the level, involvement in
  soccer is easy and affordable

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Executive Summary

• Presidential Letter of Celebration
• 22 - State Proclamations
• 84 - Events during September
• 12 - Major League Soccer Events
• 30 - Colleges with 58 Youth Soccer Month Nights
• 16 - State Clinics
• Over 200,000 spectators attended Youth Soccer
  Month Events
• Over 15,000 visits to YouthSoccerMonth.org
• Fox Soccer Channel

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2005 Marketing Platform
State Clinics

College Events
National PR Platform
MLS Event
Sweepstakes Premiums
Website
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2003 2005 Event Comparison
Number of Events per Category
Over 200,000 spectators attended Youth Soccer
Month events in 2005.
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Proclamations
President George Bushs Letter of Celebration 22
States 1 City Proclaimed September Youth
Soccer Month

• State Proclamations

Kansas Louisiana Michigan Nevada New
Hampshire New Jersey New Mexico Ohio
Arizona Arkansas California Connecticut Delaware I
daho Illinois Iowa
Oklahoma Pennsylvania Rhode Island Utah Washington
Wisconsin

• City Proclamation
• Chicago, Illinois

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Proclamations
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College Program

• With the grassroots theme of Youth Soccer Month,
  the college events are vital to providing young
  players an opportunity to dream
• 30 Schools participated in 58 events
• Schools distributed Youth Soccer Month premiums
• Winners were given Youth Soccer Month prize
  packs
• PA announcements during the course of the match
• Over 60,000 fans enjoyed Youth Soccer Month
  events in 2005
• In 2003, five schools participated with 1200
  fans supporting the events

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College Participation
Boston College Bowling Green State
University Drexel University Indiana
University Monmouth University Ohio State
University Saint Louis University SMU Syracuse
University Texas Tech University University of
Arizona University of Arkansas University of
Connecticut University of Florida University of
Hartford
University of Maryland University of Maryland,
Baltimore County University of Memphis University
of Michigan University of Nebraska at
Omaha University of North Texas University of
Pennsylvania University of Portland University of
Rhode Island University of South
Carolina University of Toledo University of
Utah Villanova University West Virginia
University Yale University
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College Participation
12
Major League Soccer

• Nine Major League soccer teams participated in 12
  celebratory events with over 100,000
• spectators enjoying Youth Soccer Month promotions
  during selected games.
• Colorado Rapids
• Handed out Youth Soccer Month premium items and
  hosted the Youth Soccer Month 10,000 Kick
• Columbus Crew
• Handed out Youth Soccer Month premium items
• DC United
• Handed out Youth Soccer Month premium items and
  hosted the Youth Soccer Month 10,000 Kick
• FC Dallas
• Handed out Youth Soccer Month premium items
• Kansas City Wizards (2)
• Handed out Youth Soccer Month premium items and
  hosted the Youth Soccer Month 10,000 Kick
• MetroStars (2)
• Handed out Youth Soccer Month premium items
• New England Revolution
• Handed out Youth Soccer Month Premium items
• Real Salt Lake
• Handed out Youth Soccer Month premium items and
  hosted the Youth Soccer Month 10,000 Kick

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State Association Clinics
Eight state associations held 15 free clinics in
September to provide additional opportunities for
members to increase their skills while gaining
exposure for Youth Soccer Month

• Eastern PA
• Idaho Youth Soccer Association
• Indiana Youth Soccer Association
• Missouri Youth Soccer Association

• New Jersey Youth Soccer
• New Mexico Youth Soccer
• United States Youth Soccer Nevada
• Utah Youth Soccer

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Sweepstakes/Premiums

• WebDecoder Card Promotion
• 25,000 Cards were distributed
• Grand Prize Trip for four to the 2005 MLS Cup in
  Frisco, Texas
• Premiums/Gift Packs
• adidas Backpacks
• Youth Soccer Month T-Shirts
• Youth Soccer Month Stickers
• Youth Soccer Month Calendars
• Mini Stress balls
• Youth Soccer Month Rally Towels
• US Youth Soccer Wristbands

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YouthSoccerMonth.org
Youthsoccermonth.org allows families and
communities alike see the latest news and
happenings regarding Youth Soccer Month

• Updated Youth Soccer Month Website
• New Links included schedule of events
• Up-to-Date Proclamation Listing
• Youth Soccer Month Focused Articles

• 3,000 Total Visits in September 2003
• Over 15,000 unique visits between August 15 and
  October 1, 2005
• A recent Google.com search resulted in over
  18,000 references to Youth Soccer Month

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National Media/PR

• Several unique media activations were used during
  Youth Soccer Month
• Public Service Announcement with MLS Players
• PSA picked up by local news stations in 18
  markets with household viewership more than 1.5
  million
• PSA shown at
• Major League Soccer Nights
• Fox Sports World/en Espanol (Fox Soccer Channel)

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Getting Involved

• Contact your Mayor/Governor
• Use your media resources
• Reach out to your community
• Present special awards
• Work with the schools in your community
• Engage your sponsors
• Reach out to college and professional teams in
  your community
• Reach out to other organizations
• Submit an event to the Master Calendar on
  YouthSoccerMonth.org
• Submit a story or other information for
  presentation on YouthSoccerMonth.org
• Use the official Youth Soccer Month logo on
  EVERYTHING!

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2006 Initiatives

• Service and support the State Associations with
  their plans and initiatives
• Continue to work with Colleges and MLS teams
• Continue Sweepstakes program
• Continue to utilize YouthSoccerMonth.org
• Increase visibility and exposure on a national
  level