Funding and Community Relations

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Funding and Community Relations

• Introduction
• Grant information
• Advertising campaign
• Introducing One Community
• Monster Raffle
• Community Awards
• Charities
• Centenary

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Introduction

• Who we are
• What we are trying to achieve and how
• Player involvement

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Player Involvement

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Funding

• Useful sources of information
• Grants available
• Best practice

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Advertising Campaign

• Focus on grass roots
• Free to air coverage in regional areas
• Fox Sports coverage nationally
• Three advertisements

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Rugby Leagues One Community (Focusing on
families and youth)
COMMUNITY EVENTS
COMMUNITY AWARDS
CHARITY DONATIONS
COMMUNITY PROGRAMS
PLAYERS CHARITY XMAS PARTY
FOUNDATION
AWARDS NIGHT
COMMUNITY CARNIVAL
HEALTH
EDUCATION
SPECIAL PROJECTS

• COMMUNICATION
• NRL website
• Channel 9 Sunday Community Match
• Calendar of Events
• Working with Clubs, ARLD other Leagues to
  achieve their CR goals

WOMEN IN LEAGUE
CULTURAL
MAINSTREAM
OTHER
INDIGENOUS
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One Community Mission

• The Rugby League One Community program unites
  players, officials, volunteers, supporters and
  corporate partners to harness the profile of, and
  passion for Rugby League and make a positive
  difference to peoples lives.
• We will do this by
• Showcasing the games already strong community
  involvement and
• building further interaction between all
  levels of the game and the
• community
• Focusing on improving the lives of children and
  families who are in
• need
• Responding to community needs by building
  partnerships with key
• stakeholders in the areas of health,
  education and social issues.

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Monster Raffle

• In 2007 the Rugby Leagues One Community
  program will launch a
• Monster Raffle throughout all junior league
  clubs in Australia.
• The aim is to strengthen ties between the NRL
  and junior rugby
• league and annually raise up to 5 million
  for Grass Roots Clubs.
• Each of the 1 162 junior league clubs in
  Australia will be given 500
• 1000 tickets to sell, with the option of
  ordering more when needed.
• The NRL will cover the cost of designing,
  printing and distributing
• tickets and will source all prizes and
  permits.

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Mechanics

• Tickets posters distributed by QRL
• Tickets sent with unique bank deposit slip to
  each club
• Stubs and unused tickets sent to ARLD
• Club banks money
• Once audited a cheque is raised for the full
  amount deposited and sent
• to the club
• Provisional dates April to September

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Community Awards

• Launch a Community Awards program featuring
• National Volunteer of the Year
• Service to the Community
• Women in League Achievement Award - Grassroots
  and Professional
• Ken Stephen Memorial Award nominations for
  the first time can be
• received by the public
• Recognition of the best NRL Club in the
  community area

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Charities

• The Childrens Hospitals Foundations Australia
  (CHFA)
• Lifeline
• National Breast Cancer Foundation (NBCF)
• Youngcare

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Centenary

• The Centenary of Rugby League celebrations in
  2008 will
• Convey the values inherent in the game
• Reaffirm Rugby Leagues position in Australian
  society
• Express unity across the game with the embrace
  of a common
• celebration
• Appropriately recognise those that have
  contributed to the
• development of the sport over the last 100
  years
• Showcase the achievements of the past while
  setting a platform for
• the future
• Provide tangible legacies for the future of the
  sport
• Enable the game to reoccupy historical ground
  while building
• strong brand equity

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Centenary Committee

• The Centenary Committee will determine the major
  dates and activities that form the calendar of
  events to celebrate the Centenary across the
  sport. All Clubs and/or Leagues will be asked to
  apply in writing to the Committee for the
  inclusion of Club and community based events into
  the overall Centenary program.
• All approved events and activities will be
  included in the Centenary program and be granted
  access to use and display the official Centenary
  of Rugby League logo.

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Centenary

• Friday 28th March 2008
• Anniversary of the establishment of the
• Queensland Rugby Association in 1908.
• The QRL to host a VIP function in Brisbane to
  mark this important Centenary anniversary.
• Scheduling of a Queensland NRL derby game in
  Queensland on the Friday night to coincide with
  this important anniversary. Incorporate the QRL
  book launch into these activities
• Wednesday 21st May 2008
• First State of Origin game in the 2008 series
• The 2008 State of Origin series to commemorate a
  century of interstate Rugby League, with both
  teams wearing heritage jerseys representing three
  different eras 1908, 1980 and 2008.
• Game two 11th June 2008
• Game three 2nd July 2008

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Centenary

• June/July 2008
• Anniversary of the first interstate match between
  NSW and Queensland
• A function to be held in Brisbane to mark the
  first game of interstate
• Rugby League between Queensland and New South
  Wales, which
• took place on 11th July 1908. Mix of invited
  guests and marketed
• corporate hospitality.
• ARL Development
• Recognition of school and junior rugby league
  over the past century
• Centenary logo on all playing jerseys from
  juniors to NRL in 2008
• Volunteer recognition program to be considered
• Development of a Centenary based educational
  resource to leave with
• all schools highlighting the history of Rugby
  League and its role in
• the development of Australian culture over
  the last 100 years.

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Centenary

• Centenary Film
• Documentary film to mark the 2008 season and the
  official Centenary of the game, possibly funded
  by the Australian Film Commission
• Recognition of Referees
• Wearing of heritage referee uniforms during the
  Heritage round and also at other specific
  Centenary matches
• Recognise formation of Referees Association in
  1907
• Journalistic recognition
• Commemorate 100 years of Rugby League media
  coverage
• John Brady to consider how best to recognise
• Recognition of indigenous involvement
• Aboriginals and Maoris game to be considered
  before the Centenary Test between Australia and
  New Zealand in May 2008

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Centenary

• Media partnerships and promotions
• 100 Greatest Players
• 100 Greatest Moments
• 100 Greatest Tries
• Centenary Plaque Scheme
• Identify the 100 most historical sites relative
  to Rugby League and commemorate with Centenary
  plaques during 2008.

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Questions