Attitudes and Behavior:

1
Attitudes and Behavior
2
The Self

• Definition
• Development
• Actions

3
Attitudes

• Definition
• Functions
• Structure
• A-B Consistency

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Definition
5
Structure
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Functions
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Attitude Formation
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Fundamental Issue of this area
Attitudes
Behaviors
?
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Do attitudes lead to behavior?
Attitudes
Behaviors
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Do attitudes lead to behavior?
Attitudes
Behaviors
Moderators

• constraints
• choice

• Situational factors

• origins
• strength
• specificity

• Attitudinal factors

Simple answer NO, not as expected
Real answer Depends what you look at
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Effect of attitudinal moderator
Attitudes
Behaviors
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Theory of Planned Behavior

• Fishbein Ajzen, 1975 Ajzen Fishbein, 1980
  Ajzen, 1991

I want a Tattoo
Attitude towards tattoos
Subjective Norm
Behavior
Intentions
Perceived Behavioral Control
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Attitude to Behavior Process Model

• Fazio, 1989

Attitude towards tattoos
Defines Event/Object
Event Object
Behavior
Social Norms
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Attitude - Behavior Review
Do attitudes lead to behavior?
Attitudes
Behaviors

• Situational characteristics

• Attitudinal characteristics

Expressed Attitude
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Does behavior lead to attitudes?
Behavior
Attitudes

• role playing
• saying becomes believing
• foot-in-the-door phenomenon
• evil acts/attitudes
• social movements

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Why do actions/behavior influence attitudes?
Behavior
Attitudes

• self presentation
• self-justification
• self-revealing

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Why do actions/behavior influence attitudes?
Behavior
Attitudes

• self presentation
• impression management goals?
• High versus low self-monitors

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Attitudes Group Project

• Groups Bem Self-perception article
• Festinger Cognitive dissonance article
• address/explain/account the behavior-attitude
  relationship
  
• identify the critical principles/processes
• brief synopsis and group evaluations