Title: Exploratory Research Design
1Exploratory Research Design
2Figure 5.3 A Classification of Syndicated Services
Figure 5.3 A Classification of Syndicated
Services
Unit of Measurement
Households/ Consumers
Institutions
3Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Electronic Scanner Services
Household Consumers
Mail Diary Panels
Surveys
Volume Tracking Data
Purchase
Psychographic Lifestyles
Scanner Diary Panels
Media
Advertising Evaluation
Scanner Diary Panels w/ Cable TV
General
4Figure 5.5 Classification of Syndicated Survey
Research
Figure 5.5 Classification of Syndicated Survey
Research
Surveys by Syndicated Firms
Periodic
Panel
Shared
Psychographic and Lifestyles
General
Advertising Evaluation
5Figure 5.6 Classification of Syndicated Services
Institutions
Figure 5.6 Classification of Syndicated Services
Institutions
Institutions
Retailers
Wholesalers
Industrial Firms
Audits
Direct Inquiries
Clipping Services
Corporate Reports
6Table 5.1 Overview of Syndicated Services
7Table 5.1 Overview of Syndicated Services (Cont.)
Table 5.1 Overview of Syndicated Services
(Cont.)
Type Characteristics Advantages Disadvantages Uses