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Exploratory Research Design

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Figure 5.3 A Classification of ... Clipping. Services. Corporate. Reports ... through direct inquiries of companies, clipping services, and corporate reports ... – PowerPoint PPT presentation

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Title: Exploratory Research Design


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Exploratory Research Design
  • Syndicated Data Sources

2
Figure 5.3 A Classification of Syndicated Services
Figure 5.3 A Classification of Syndicated
Services
Unit of Measurement
Households/ Consumers
Institutions
3
Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Electronic Scanner Services
Household Consumers
Mail Diary Panels
Surveys
Volume Tracking Data
Purchase
Psychographic Lifestyles
Scanner Diary Panels
Media
Advertising Evaluation
Scanner Diary Panels w/ Cable TV
General
4
Figure 5.5 Classification of Syndicated Survey
Research
Figure 5.5 Classification of Syndicated Survey
Research
Surveys by Syndicated Firms
Periodic
Panel
Shared
Psychographic and Lifestyles
General
Advertising Evaluation
5
Figure 5.6 Classification of Syndicated Services
Institutions
Figure 5.6 Classification of Syndicated Services
Institutions
Institutions
Retailers
Wholesalers
Industrial Firms
Audits
Direct Inquiries
Clipping Services
Corporate Reports
6
Table 5.1 Overview of Syndicated Services
7
Table 5.1 Overview of Syndicated Services (Cont.)
Table 5.1 Overview of Syndicated Services
(Cont.)
Type Characteristics Advantages Disadvantages Uses
 
 
 
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