Exploratory Research Design

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Exploratory Research Design

• Syndicated Data Sources

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Figure 5.3 A Classification of Syndicated Services
Figure 5.3 A Classification of Syndicated
Services
Unit of Measurement
Households/ Consumers
Institutions
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Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Figure 5.4 A Classification of Syndicated
Services Household/Consumers
Electronic Scanner Services
Household Consumers
Mail Diary Panels
Surveys
Volume Tracking Data
Purchase
Psychographic Lifestyles
Scanner Diary Panels
Media
Advertising Evaluation
Scanner Diary Panels w/ Cable TV
General
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Figure 5.5 Classification of Syndicated Survey
Research
Figure 5.5 Classification of Syndicated Survey
Research
Surveys by Syndicated Firms
Periodic
Panel
Shared
Psychographic and Lifestyles
General
Advertising Evaluation
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Figure 5.6 Classification of Syndicated Services
Institutions
Figure 5.6 Classification of Syndicated Services
Institutions
Institutions
Retailers
Wholesalers
Industrial Firms
Audits
Direct Inquiries
Clipping Services
Corporate Reports
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Table 5.1 Overview of Syndicated Services
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Table 5.1 Overview of Syndicated Services (Cont.)
Table 5.1 Overview of Syndicated Services
(Cont.)
Type Characteristics Advantages Disadvantages Uses