Final Exam

1
Final Exam

• 15-30 questions
• 33 of the questions will be from a news
  clipping. Questions will be conceptual in nature
  and will test knowledge of the STP-4P framework.
• 33 of questions will be definitional and will
  test knowledge of Basic Marketing Terms that are
  you should have acquired duringthe course. These
  questions might include advertisements
• 33 of questions will test knowledge of MarkStrat
  and the lessons that you should have learned from
  the simulation.

2
Grades

• Grades for all components except the MarkStrat
  Report and Finals will be available on Monday _at_ 3
  pm.
• Please bring any discrepancies to my notice
  during final exam time
• 930 section (8 am on Thursday Dec 6th)?
• 1100 section (12 pm on Wednesday Dec 5th )?

3
Final Reports

• The Final MarkStrat Reports due by Noon on
  Tuesday (Dec 4th )?
• Only one report per TEAM
• Teams that finished first in their industry DO
  NOT have to submit a report
• If you think some member has not contributed at
  all, do not put their name on the report

4
Specifics for the group report

• 2-3 page report
• No cover page
• Specify
• Class, Industry, Team, Team Members
• If you think some member has not contributed at
  all, do not put their name on the report

5
Section I For each product you Introduced /
Withdrew / Had since Period 0

• What was your targeted segment?
• What product was the closest competition?
• What attribute did it provide better than your
  product?
• How did you deal with this and were you
  successful
• And most Importantly
• What you could have done with this product that
  you did not?

6
Section II Comments on your combined strategy

• What were your Initial and Final targeted
  segments?
• Which of your strategies backfired? Why?
• Which of your strategies succeeded? Why?