Inclusion in Creative Industries iCi

1
Inclusion in Creative IndustriesiCi

• How to make this dynamic area of the economy
  accessible to BME communities

2
The Opportunity

• Cultural and Creative Industries (TV Film
  Radio Games Screen Media Live Performance
  Music Publishing Design Museums Associated
  ICT Craft) are big!
• DCMS figures 112.5 billion sector
• Well over 1.5 million employed directly and
  indirectly
• High growth rates
• World class in many sub-sectors
• Important regional driver for growth and
  regeneration

3
The Problem

• Both the Skillset (Audio-Visual Industry Sector
  Skills Council) Annual Audit and other CCI
  research in the SE and West Midlands demonstrate
  an under-representation of BME practioners
• Not an issue of talent!

4
The iCi Hypothesis

• That through the effective integration of
  industry needs and learning requirements,
  delivered through innovative and flexible
  platforms, processes and methods, the DP can
  enable BME and other minority groups, through
  joint-working, to become employable and exploit
  their talents in the dynamic, creative industries
  sector.

5
The iCi Aim

• to create a persisting framework of off and
  online resources and participation opportunities,
  that contribute to the empowerment and employment
  of the target communities within the creative
  industries and regeneration efforts of Birmingham
  City Council, Slough BC and North West Media
  Training

6
Objectives

• To get BME talent into work and contracts
• To enable BME communities to engage with Industry
• To develop innovative learning resources
• To develop rolling programme of events, market
  opportunities
• To build an e-learning platform with participants
  and intermediaries
• To scan CCI trends and developments
• To ensure an efficient and enjoyable project
• To have an affect on the mainstream

7
The Strands of Activity

• Music Links Pato Banton/ DEP Studios UB40
• Visual Arts RBSA
• Birmingham Opera
• Black Voices Acappella
• Illustration/Script Writing Stagecoach/Hi8tus
• Dance/Drama Slough YPC
• Asian Women in Art
• Creative Horizons
• Game Plan Programme Lab 3D, Master Classes,
  Kashmiri Youth Project, Peshkar Productions
  (Oldham), G. Manchester T3, North West Disabled
  Forum

8
Emerging Issues

• How to create sustainable capacity and capability
  the Intermediary Delivery Model
• How to ensure industry standards
• Ensuring safe and acceptable experiences
• How to use Equal to create scale
• How to change perceptions in industry and BME
  communities what vehicle?