Drug Education Overview:

1
Drug Education Overview

• Historical Sociological Perspectives

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Video Presentation Pursuit of Happiness
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Key Issues

• Getting high / Pleasure seeking as a natural
  phenomena
• Media influences on drug-related behavior
  (especially movies music)
• Drugs are designed to fulfill individuals
  needs
• Moderation vs. Temperance

4
Key Issues

• Cultural stereotypes (Chinese, African, Mexican
  Americans, etc.)
• Substituting one drug for another (e.g., opium
  for alcohol, heroin for morphine)
• Street drugs originating as medicines
• Addiction models medical / public health, legal
  / criminal

5
Key Issues

• Legal (alcohol, tobacco, pharmaceuticals) vs.
  Illegal (marijuana, cocaine, heroin)
• Experimentation as a developmental reality
• Modeling behavior (musicians, athletes, older
  peers, etc)
• Club scene drugs ketamine, rohypnol, etc.

6
Key Issues

• Role of advertising (the pusher)
• Successful treatments
• abstinence (e.g., 12 step programs)
• moderation management
• Targets of drug wars uncover prejudices
• Positive vs. negative marketing messages