Tourism New South Wales Northern Rivers August 2002

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Tourism New South WalesNorthern RiversAugust
2002

• John Alwyn-Jones
• Director Industry Strategy and Development

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Whos Who!

• New team
• Tony Thirlwell, CEO
• Julie Webster, Director Marketing Services and
  Brand Management
• Pauline Murphy, Director Government Planning and
  Communications
• Ron Rosalky, Director Commercial and Marketing
  Operations
• Felicia Mariani, General Manager, Tourism Sydney
• John Alwyn-Jones, Director Industry Strategy and
  Development

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Whos Who!

• Julie Webster
• Advertising
• Production and Branding
• Destination Promotion
• E-Business
• Information and Research

4
Whos Who!

• Pauline Murphy
• Corporate Affairs
• Board and Executive Services
• Policy and Planning
• Strategy and Evaluation
• Project Management Specialist

5
Whos Who!

• Ron Rosalky
• Commercial Alliances
• New South Wales Holidays
• Visitor Services
• International Sales and Operations
• Regional Sales and Operations

6
Whos Who!

• Felicia Mariani
• Partnership Marketing
• Business Development
• Media and Communications
• Event Marketing

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Whos Who!

• John Alwyn-Jones
• Industry, Product and Sector Development
• Industry Associations
• Strategic Events
• Regional Flagship Events
• Regional Area Managers

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What?

• Industry Strategy and Development
• Strategic and sustainable development of the
  tourism industry in New South Wales
• Particularly with regard to infrastructure and
  significant product development
• Articulate a vision for the New South Wales
  tourism infrastructure
• Implemented via the Tourism New South Wales
  Masterplan
• Work across diverse sectors of the industry -
• including government, regional and local tourism
  organisations, tourism operators, transport
  providers, the investment community - right
  across the public and private sector

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What?

• Coordination of development for specific regional
  or sector tourism product - gap or identified
  need in existing product
• With who and how -
• Regional and Sydney tourism marketing groups, inc
  RTOs, LTOs, Tourism Sydney, Industry
  Associations - HMAA, BB Assoc, AHA, etc
• Investors
• Local Government
• Federal Government
• Regional, State and Sector plans

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What?

• Tourism Investment
• Poor track record on both sides
• Lack of understanding by the investment community
  - low returns, poorly prepared feasibility
  studies, high level of attrition and debt, etc
• Maurice Newman - new Chairman, Chairman of
  Deutsche Bank and ASX
• Objective is to positively influence investment
  in tourism
• Meet with the investment community
• Meet with the relevant tourism community
• Create methodologies to secure significant
  additional investment in tourism

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What?

• Airlines and Airports
• key role for TNSW
• SACL, regional airports
• routes
• competitive scenarios
• cross border issues

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What?

• Other areas
• Signposting
• Nature in Tourism
• Food and Wine
• Backpacking
• Cultural, Indigenous and Special Interest Tourism
• Gateway Visitor Centres
• Regional Tourism Plans and Strategies
• Strategic Events
• Regional Flagship Events
• Major Events Board

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Tourism New South Wales - Some key phrases in our
ethos into the future

• The lead Government and industry tourism
  organisation

• Highest standards of communication

• Urban and Regional Focus

• Market Leaders

• Partnerships

• Awareness and Education

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On into the future!

• No silos
• Highly Innovative
• Technology focussed
• Commercial - maximise your businesses
• Communicative - an open line
• Responsive - deliver what we promise
• At one with the industry
• Working together to benefit all - one industry -
  many sectors, public or private sector
• One month in!
• The new Tourism New South Wales