Louisvilles Low Fare Experience

1

• Louisvilles Low Fare Experience

2
Background

• Sixth largest cargo airport in the U.S. 11th
  largest in the world
• Medium size passenger hub
• Origination and destination airport
• Thirteen scheduled commercial passenger carriers
• 3.3 million total passengers annually in FY 2003

3
1993 Southwest Comes to Louisville
4
Impact? More Passengers Quickly

• Novice Passengers
• Distance Passengers
• Family Passengers
• Leisure Passengers

5
Facility Changes

• Built garage 10 years ahead of schedule
• More low fare travelers parked from farther away
• More arriving passengers rent cars

6
Facility Changes (cont)

• More queue space at ticket counters as flights
  were at capacity, including traditional carriers
  matching the low cost fare carriers.
• More security screening lanes
• More seating at gates fuller aircraft with
  earlier check-in for preferred seating

7
Facility Changes (cont)

• More family restrooms and larger family stalls in
  single gender restrooms
• Simpler signage

8
Concession Changes

• More food and beverage beyond security
• Street pricing and carry on options

9
Concessions Changes (cont)

• More retail beyond security
• Street pricing and more family/children choices

10
Concession Changes (cont )

• More car rentals due to more family tourism

11
Concession Changes (cont )

• More luggage carts in more locations with child
  seats
• Less use of sky caps but more carry on items
• More entertainment game arcade

12
(No Transcript)
13
(No Transcript)
14
Service Changes

• More comfortable nursing chairs in womens
  restrooms
• Changing tables in all restrooms
• More art and memorabilia displays observation
  deck
• Play tables in gate area

15
Service Changes (cont)

• More customer service representatives
• Customer service inquiries before low fare
  2,000 per month average
• Customer service inquiries after low fare
  17,000 per month average
• Ambassadors
• Automated Information Line
• More outreach programs to educate novice
  travelers.