2001 Boeing Research Tracking

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2001 Boeing Research Tracking 3

• Prepared by

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Methodologies

• Benchmark
• Total sample size of 800 adult Americans age 18
  and above who have traveled at least twice by air
  in the past twelve months
• Field dates September 27th September 30th,
  2001
• Margin of error for a sample size of 800 is
  3.47 percentage points in 95 out of 100 cases
• Tracking Waves 1, 2 3
• Total sample size of 300 adult Americans age 18
  and above who have traveled at least twice by air
  in the past twelve months
• Field dates Wave 1 Oct. 12-13, 2001 Wave 2
  Oct. 23-24, 2001 Wave 3 Nov. 13-14, 2001
• Margin of error for a sample size of 300 is
  5.65 percentage points in 95 out of 100 cases

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Level of Travel
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Past 12-Month Airline Travel
How many trips have you taken on a commercial
airplane in the past year?
5
Projected 12-Month Airline Travel
Thinking about the next twelve months, about how
many trips by air would you guess you will take
in a commercial airplane?
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Past Versus Projected Airline Travel
How many trips have you taken on a commercial
airplane in the PAST year? Thinking about the
NEXT twelve months, about how many trips by air
would you guess you will take in a commercial
airplane?
BENCHMARK
TRACKING 1
TRACKING 2
TRACKING 3
20 Drop
29 Drop
24 Drop
28 Drop
7
Returning to Normal?
8
Company Air Travel Restrictions
As far as you know, has your company restricted
air travel recently, or not?
TRACKING WAVE 3 11/13-14
BENCHMARK 9/27-28
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Slow Return to Normal Total Travelers
About how long do you think it will be before you
will travel as regularly as you did before
September 11th, 2001?
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Slow Return to NormalTotal, Business, Leisure
Travelers
About how long do you think it will be before you
will travel as regularly as you did before
September 11th, 2001? Average Number of Months
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Travel Concerns
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Level of Comfort
When thinking about your next airline flight, how
would you describe your comfort level with flying
at this time?
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Americans are Concerned About Security,
Vulnerability, Mechanical Safety
Which of the following five safety concerns worry
you the most?
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Confidence in Airport Security
When you fly on commercial airlines, how
confident are you that airport security will
prevent terrorist from bringing bombs or weapons
on the plane?
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Air Travel Alternatives
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Video Teleconferencing Alternative
How many meetings have you attended via video
teleconferencing or the Internet during the last
six months that you would have otherwise flown to?
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Amount of Time Determines Travel PreferenceAir
Travel Versus Driving by Car
Thinking about traveling by plane versus going by
car, at what point does a trip by car become so
long that you would rather fly?
Mean 6 hours
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Smith, Brown, or Jones?
Now, I would like to read you the opinions of
three hypothetical people about travel. Please
tell me which opinion comes closest to your own.
SMITH is concerned about the security of air
travel and has decided NOT to travel by airplane
until travel becomes safer.
BROWN is frustrated by the delays and
hassles of flying following tighter security and
has decided NOT to travel until it is more
convenient. JONES is concerned about the
uncertain economy and has decided NOT to travel
in order to save money,
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Boeing Media Exposure
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Boeing Sponsored AdvertisementsLevel of Awareness
Have you seen, heard or read any advertisements
sponsored by Boeing?
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Boeing Advertisement EffectivenessLevel of Impact
After seeing, hearing or reading this ad, do you
feel more positive, less positive or about the
same concerning air travel?
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What has been Seen, Heard, or Read?
And can you tell me what it is that you have
seen, heard, or read?

• 51 MEDIA SOURCES (NET)
• 22 Cable Television
• 22 Print Media/Magazines/Newspapers
• 9 Online Media/Websites/Internet
• 24 FINANCIAL / INDUSTRY (NET)
• 13 Contract Negotiations
• 11 Boeing Layoffs
• 16 TECHNOLOGY (NET)
• 9 Military Products
• 13 SAFETY ISSUES (NET)
• 7 Plane Crashes Due to Mechanical Failures
• 7 Safety of Boeing Planes
• 16 OTHER (NET)
• 9 Dont Remember

Mentions lower than 5 are not included
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International Travel
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Domestic Versus International TravelLevel of
Comfort
Generally speaking, RIGHT NOW do you feel SAFER
traveling on DOMESTIC flights or on INTERNATIONAL
flights?
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International Travel
Have you flown internationally during the past 12
months?
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International Travel Concerns
When it comes to international travel, how
concerned are you about your safety if at all?
And is your concern about safety more about
flying internationally OR is it more about being
in another country?