The Polish Market

1
The Polish Market
2
The Polish Market

• GDP Growth 6.6 2007-2008
• Food and drink imports 5.9 billion 2007
• In 2008 the consumer spend in the retail
• market is to reach 38.33 billion

3
An Emerging Market

• Consumers are sourcing more seafood, low-fat,
  reduced sugar and organic items
• Substantial growth in the consumption of fruit
  and vegetables
• The organic market is currently valued at 50
  million, this is expected to increase by 30-50
  this year, and in three years this value is
  expected to increase to almost 1billion
• Poland is a popular target for foreign direct
  investment (FDI). Beyond low labour costs and
  Polands strategic geographical location,
  Polands key attribute is its highly skilled
  labour force

4
Polish imports

• Poland is a popular import destination for many
  countries, even more so since its accession into
  the EU. It is a popular target for imported food
  products due to its Central European location,
  infrastructure links and market growth potential
• Successful imported products are traditionally
  meat, fish, dairy products, bakery and
  confectionary goods and both alcoholic and non
  alcoholic beverages. The market for imported
  alcoholic beverages is important in Poland and
  shows strong stability and growth
• Along with increasing purchasing power, the
  future trends in consumer attitudes are growing
  requirement towards food safety and quality
  certificates as well as label information

5
Poland Investment

• Poland offers exceptional possibilities for
  business and investment. Poland is developing at
  twice the rate of Western Europe, and is one of
  the larger EU members. The growth in Polish GDP
  results from exports, industrial production and
  investments. Its not surprising that the
  favourable conditions for business have produced
  a positive environment for success
• Poland is expected to receive 91bn over from
  2007-2013 in EU transfer payments. Between 2007
  and 2015 Poland will be the EUs largest
  recipient of funding

6
IFE Poland

• Polands only dedicated trade only food and drink
  exhibition
• Buyers from 44 countries and exhibitors from 22
  countries attended IFE Poland in 2008
• We had a really good show at IFE Poland 2008.
  We have been able to get a significant number of
  contacts and are very satisfied with the
  atmosphere and organisation of the event. We will
  definitely consider coming back next year.
• Fabrizio Cesarano, Food Commerce, Italy
• Support from 12 leading Trade Associations
  including Germany, Greece, China, Cyprus and
  Morocco
• 4 out of 5 visitors were Chairman or Managing
  Director status

7
Key Visitors 2008
8
Exhibition Partner McLane Polska

• After a successful alliance in 2008 McLane
  Polska, Poland's largest distributor (having
  recently been bought by Eurocash) will once again
  host their buyer event alongside IFE Poland in
  2009
• "IFE Poland was the perfect platform for us to
  host our annual buyer event as this already well
  established business forum complemented our
  activities exactly. We are delighted to..
  continue our collaboration with IFE Poland.. and
  have already started planning our activities to
  attract hundreds of retail buyers to the 2009
  event Johnny Baird, Managing Director
• Benefits to you
• McLane Polskas primary buyers are the small and
  medium retailers. They make up 60 of the Polish
  retail market
• McLane Polskas buying team will also be sourcing
  products directly

9
Exhibition Partner Food Ingredients

• Food Ingredients Central and Eastern Europe will
  take place alongside IFE Poland for the first
  time in 2009. It is clear that Poles are hungry
  for new tastes and more variety in their diets.
• FiCEE is the only significant exhibition in this
  whole region that is exclusively dedicated to
  food ingredients. It is also the only event to
  cover the whole Central and Eastern European
  area, which is why so many leading companies and
  food industry professionals will be there.
• Prepared and convenience meals are on the rise in
  CEE as personal wealth grows

10
Exhibition Partners

• Along with McLane Polska, IFE Poland has many
  other Exhibition Partners who are key
  representatives from Polands food and drink
  industry including retailers, distributors,
  importers, associations and media partners
• Media Partner A biweekly magazine that
  is read by the retail industry and provides
  up-to-date information about the Polish, European
  and global food industry. There will be a special
  IFE Poland edition
• Patrons The Polish Meat Association
  represents more than 120 meat processing and
  similar companies. The meat industry accounts for
  approximately 7 of the total Polish workforce
  and is worth more than 8.5 billion PLN

11
Exhibition Partners

• Patron Polish Organization of Trade
  and Distribution. They represent many of the
  large retail and distribution companies
• Patron Support the development of the
  region and the promotion of the economic
  potential, including the food trade. The
  Mazowieckie Province is the most dynamic Polish
  region
• Partner The owners of more than 4
  thousand of retail stores in Poland, 175
  store-rooms, 210 gastronomy places, 330 food
  processing companies and 7 hotels

12
Exhibition Partners

• Partner One of Poland's leading
  importers and distributors of grocery products.
  They have their own logistics fleet including
  refrigerated trucks, designed particularly for
  transporting food. They also own a string
  of retail establishments and run educational
  cookery courses
• Partner A direct importer of gourmet
  foods from all over the world. They focus on
  quality, nutritional value and organic raw
  materials
• Partner Subsidise farmers and assist
  agricultural producers
• Partner Leading distributor of high quality
  food products in Poland.

13
Exhibition Features

• IFE Poland Business Club
• Are you looking for exclusive access to a network
  which brings you increased face to face time with
  key buyers? The Business Club offers this and
  much more
• Full company and product information listed on
  your own profile page
• Match your products to those that key buyers are
  looking to source
• Full contact with these buyers via the portal
  set up meetings at the show, send them your
  latest press release with product launch news or
  start new trade partnerships
• Latest Polish market news
• Access to the Exclusive IFE Poland Business Club
  Lounge at the show. The lounge will feature
  translation services, private meeting rooms
  available by reservation as well as tea and
  coffee facilities. A hostess will be available
  for any questions you may have
• Preferential rates at key hotels in Warsaw

14
Central Europe Wine and Spirits Challenge

• The Central Europe Wine Spirits Challenge 2009
  (CEWSC)
• is the regions only major independent and
  truly influential
• wine and spirits competition. Chaired by, and
  organised in
• association with Robert Joseph. IFE Poland will
  once again
• play host to this prestigious event
• Have your wines and spirits blind tasted by a
  panel of world renowned judges and be in with a
  chance of obtaining a coveted Gold award

15
Exhibition Features

• Future Trends
• IFE Poland is at the forefront of food and drink
  innovation for Central and Eastern Europe will
  your latest brands stand out from the crowd...
• New Product Challenge
• Win over a leading supermarket tasting panel at
  IFE Poland 2009 and have your product's
  showcased in stores!
• New Product Showcase
• New products are a core interest of visitors to
  IFE Poland. Excite Polish buyers with your newest
  products - be on the cutting edge of competition
  and have your products showcased, tasted and
  available for industry professionals to strike
  deals on!
• Seminars / Conference
• What does the future hold in store for Polish
  business? Learn more about key market trends,
  business dos donts and top tips about staying
  ahead of the competition

16
Exclusive Features

• Market Report
• IFE Poland has commissioned Food From Britain to
  write a market report on the Polish market
  including the current environment (market,
  financial and political), future trends, the
  route to market and other invaluable information.
  This report is distributed free of charge to all
  IFE Poland exhibitors. Request your free taster
  report today!
• Marketing Manual
• Benefit from an invaluable marketing manual
  make the most of your participation, attract more
  buyers to your stand. This excellent tool
  includes a step by step guide of what marketing
  activities should be carried out to maximise your
  ROI

17
Poland The Right Decision

• Poland is emerging onto the European stage at an
  impressive rate. IFE Poland is the only strict
  B2B food exhibition in Poland and offers you
  access to this exciting market and the
  opportunity to maximise your earning potential
• For Further information please contact
• A Montgomery International, 9 Manchester Square,
  London, W1U 3PL, UK
• E ifepoland_at_montex.co.uk
• T 44 (0) 207 886 3117
• F 44 (0) 207 886 3001