monthly

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monthly
301,1
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Moy Rebyonok is a special magazine for
mothers and fathers. Every month Moy Rebyonok
gives the most full and necessary information
from the specialists in the sphere of pediatrics,
midwifery and psychology, assigned for the young
parents and covering almost all the spheres of
their possible interests health, upbringing,
family psychology, leisure time, games and
entertainments for kids, menu for a little
gourmet, fashion news, exercises for two,
addresses of the shops for children and many
other things. In every issue you can find some
pieces of useful advice and answers to the
parents, funny games for kids and photos of our
readers children. Moy Rebyonok is a real
and trustworthy mate and a good friend in the
happiest and such a hard period in the family
life!
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Rubrics of the magazine

• Magazine covers the wide spectrum of themes

• I will be a mother!

• Positioning according to the age 16

• Ive been born!

• My little man

• We are already grown-ups

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Comparative data upon the coverage of the
readers audiences
- of one issue, thousands
Moy Rebyonok
Source MMI2007/1 - Ukraine Audience all
population of Ukraine
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Dynamics of the development of the magazines for
parents in Ukraine (readers audience coverage,
ths. of people)
Source MMI2002/1- 2007/1 Ukraine
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Audience of the readers with children up to 1
year
Source MMI2007/1-Ukraine. City population of
Ukraine from 12 up to 65 years.
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TOP 10 women magazines
Source MMI2007/1 - Ukraine Audience all
population of Ukraine
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Social-demographic characteristics of the issue
Source MMI2007/1-Ukraine. City population of
Ukraine from 12 up to 65 years.
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Our special projectsin 2007

• Questions and answers - March, 2007, NOVELTY
• All about nutrition - April, 2007
• The first year of life - May, 2007
• All about pregnancy - September, 2007
• Healthy child - November, 2007

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The constituencies of our success

• Positioning of the magazine
• Practical orientation
• Wide spectrum of themes
• Competence
• Feedback with the readers
• Strong marketing support
• Professional team

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Preconditions of your success

• Quality of the magazine
• Wide distribution
• Moderateness
• Maximum coverage of the target audience
• Favorable advertising rates
• Efficient advertising campaigns

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We are everywhere, where there is a buyer
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Summary

• In Ukraine every issue of Lisa. ??y Rebyonok is
  read by 301 100 people.
• Our magazine is directed upon the most different
  social groups, the budget of which is average or
  above average.
• Competence and quality of the magazine, work with
  the leading specialists in different spheres,
  touching the themes, interesting for our readers,
  and also a fixed distribution system of the
  Burda-Ukraine Publishing House allowed our
  magazine to take the leading position among the
  other edition devoted to children.
• Lisa. ??y Rebyonok combines in it all the best
  moderate price, excellent printing quality,
  informative content, a lot of interesting and
  useful information.
• Lisa. ??y Rebyonok - magazine that is given
  credence to!