Purex Primary Sponsor of Team Purex

1
PurexPrimary Sponsor of Team Purex 24

• Platform
• Increase top line sales with industrious campaign
  around team and major retailers
• Activation
• National Sunday circulars, strategic POS and
  extensive customer hospitality at track
• Results
• Purex became the 2 powdered detergent in the
  United States, while experiencing a 7 sales
  boost during a -9 industry decline

2
DelphiOfficial Safety Technology Supplier

• Platform
• Build new and strengthen existing relationships
  with OEMs and suppliers
• Activation
• Targeted media campaign utilzing IndyCars
  technology, innovation, and teamwork assets to
  enhance Delphis brand position
• Results
• Generated 200M in new business, as the launch of
  Delphis new branding campaign helped celebrate
  the programs success

3
FirestoneExclusive Tire Provider

• Platform
• Gain market share and provide positive exposure
  for the Firestone brand
• Activation
• Aggressive retail campaign to launch the Indy 500
  tire, supported by ABC Television, USA Today
  print, and consumer promotions
• Results
• Exceeded new tires sales goals for the first year
  by 150 as the Indy 500 Firestone Firehawk
  continues to be a best-seller nationwide

4
Bombardier AerospaceOfficial Business Aircraft
Solutions Provider

• Platform
• Develop incremental sales from existing and
  potential customers
• Activation
• Employed our high-tech B2B platform to generate
  new business, and entertained CEO and CFO level
  decision-makers at the world-famous Bombardier
  Pagoda at the Indianapolis Motor Speedway
• Results
• New business resulting from IndyCar relationship
  yielded a 351 sales-to-sponsorship dollar ROI