Structuring Content

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Structuring Content

• The Key to Successful
• Online Solutions

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Outline

• Unstructured content doesnt work
• Content that does work
• E-Consultation - a case study
• What can you do to make a difference?

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• Unstructured content doesnt work.

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Content Architecture

• Create and manage unstructured content with the
  same discipline established for capturing and
  managing structured data.
• Giga Information Group 2002

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At what cost?

• JD Edwards estimates that Fortune 500
  companies will have accumulated US31.5 billion
  deficit by 2003 resulting from the inefficiencies
  and costs associated with intellectual rework,
  below-standard information performance, and an
  inability to access knowledge resources.
• J.D.Edwards
• World Headquarters
• June 2001

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Wouldnt it be great if?

• all users were 100 satisfied by your
• - well structured intranet
• - online solutions
• - carefully designed web site

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Readers dont actually read

• Online readers dont read, they forage, scanning
  and skipping through documents.
• Readers print PDF files rather than read online.

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A Method for Structuring Content
Information Mapping
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Example

• IRS Before and After

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Summary of the method
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Structure based on Purpose

• What do readers need to know?
• What decisions do they need to make?
• What questions will they ask?
• How will they want to see and use the information?

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Research-Based Principles

• Chunking
• Relevance
• Labelling
• Consistency
• Integrated Graphics
• Accessible Detail
• Hierarchy of Chunking and Labelling

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Government Agencies

• TACTICS 12 years experience in New Zealand
• Organisations like LINZ leading the way

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E-Consultation An Online Solution

• Mandatory requirement
• Challenges for Govt Agencies

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Case Study

• MoRST 2002 Biotechnology Public Discussion Paper
  - Questionnaire
• Alternative Layout and Structure - Ask NZ 1
• Alternative Feedback - Ask NZ 3

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What can you do?

• Lead the way
• Train key staff
• Trial the new approach
• Start by viewing examples

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• More information and demos at TACTICS and Zeta
  booth - 38B

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• Questions?