Erik Dyce CMO Denvers Theatres

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Erik DyceCMO Denvers Theatres Arenas

• The Denver Theatre District

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Theatres Arenas

• Colorado Convention Center
• Wells Fargo Theatre
• Boettcher Concert Hall
• Buell Theatre
• Ellie Caulkins Opera House
• Denver Coliseum
• Red Rocks Amphitheatre

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4
th
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curtis
Thomas Edison called Curtis Street
The brightest street in America.
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1
4
yesterday
curtis
14th Curtis
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today
curtis
14th Curtis
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tomorrow
curtis
14th Curtis
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Investment
Public/Private
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Public Investment Projects Colorado Convention
Center 310 Million Hyatt Convention Center
Hotel 347 Million Webb Office Building 131
Million Quiqq Newton Auditorium 93
Million Total Public Investment 881 Million
tomorrow
curtis
Private Investment Projects Four Seasons
Hotel 120 New Hotel Rooms 350 Million 140 New
Residential Units The Curtis 439 New Student
Beds 66 Million Re-do of Existing Hotel
Rooms The Spire 505 New Residential Units 110
Million Homewood Suites/Embassy Suites 375 New
Hotel Rooms 60 Million Hilton Garden Inn 225 New
Hotel Rooms 35 Million Total Private
Investment 645 New Residential Units 621
Million 720 New Hotel Rooms 439 New Student
Beds
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1
vision
vision
tomorrow
Create a vibrant
curtis
exciting new destination in
Downtown Denver
denver
theatre
district
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denver
theatre
district
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denver
theatre
district
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theatre
district
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theatre
district
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denver
theatre
district
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denver
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denver
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denver
district
process
process
four
theatre
phases
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phase
1
phase 1 concept approval
denver
district
Denver City Council, Denver Theatres and Arenas
and 14th Street Property Owners
Concept Approved Sept 2007
theatre
Signage Plan
Projected Approval July 2008
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phase
2
phase 2 create the district
denver
district
Define the reach of the district
to enhance and unite Downtown Denver
theatre
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phase
3
phase 3 sell and market the district
denver
district
Bring in local, regional and national
companies to support and promote the district
through signage, events and activation.
theatre
Enhance Denver through public art investment and
city and regional promotion
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phase
4
phase 4 operate the district as an
denver
entertainment destination
district
Core Denver Performing Arts Complex events
vibrant signage
Opportunity Expand the demographic reach and
increase the advertising value of the district
through other events and sponsored activities.
theatre
Such as
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What would we have done differently?

• Do regulatory process 1st, then do an RFP for
  partners
• Time Limits
• When should the District be done!
• When do signs go up?
• Schedule a Launch

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Thank you!