Taking Care of the Rodeo Athlete Since 1981

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• Taking Care of the Rodeo Athlete Since 1981

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What is the Justin Sportsmedicine Team?

• Imagine a doctor who has thousands of patients
  scattered throughout the country.
• Now imagine that those patients careers and
  livelihoods often depend upon the medical
  treatment and advice they receive from that
  doctor.
• In rodeo, that doctor is the Justin
  Sportsmedicine Team, and the patients are the
  professional rodeo athletes. The Justin
  Sportsmedicine Team is the official healthcare
  provider of the PRCA.

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Often times, these athletes are treated in a
Justin Sportsmedicine Center, a fully equipped
mobile sports medicine facility that annually
travels thousands of miles to provide medical
care to professional cowboys and cowgirls.
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Justin Sportsmedicine Team Mobile Facility
-- Forty foot trailer -- Custom built as a mobile
medical facility -- Computerized injury
statistics, education, and rehabilitation
programs -- Audio/video equipment for
education -- Intermittent compression unit
(increases circulation/reduces swelling) --
Microwave/convection oven to prepare special
casting and padding materials -- Ultrasound
modality -- Hot and cold therapeutic packs --
Treatment and taping tables
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General Medical Sundries and Supplies
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Rehabilicare Electric Stimulation Modalities
Diagnostic/Minor Surgery Equipment
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Specialty Neoprene Braces by Pro and
Protective Material
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Custom Padding, Splinting, and Taping Materials
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What the Justin Sportsmedicine Team provides
before an event

• Coordination with local Emergency Medical
  Service Provider (Ambulance/Paramedics)
  for the coverage of all in-arena incidents
  that result in major injury.
• Establishment of local primary and secondary
  medical centers/hospitals to be used, and
  designation of which facility is to be used for
  each type of incident.
• Organization of local physician specialists
  to be on call during the rodeo.

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What the Justin Sportsmedicine Team provides
before an event

• Arrangement of Medical Director or highest
  qualified physician in the area to serve as
  Rodeo Covering Physician or Medical Director.
• Communication of patient/medical updates to
  the rodeo committees Public Relations Director
  for their release.

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What the Justin Sportsmedicine Team provides
before an event

• Pre-competition treatment, taping, and
  bracing to maximize injury prevention.

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What the Justin Sportsmedicine Team provides
during an event

• Event coverage and treatment for immediate,
  onsite injuries.

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What the Justin Sportsmedicine Team provides
after an event

• Post-event analysis and treatment of
  current or chronic ailments.

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Further services the Justin Sportsmedicine Team
provides

• North American Sports Medicine Referral
  System
• Links the highest quality doctors and specialists
  throughout the U.S. and Canada
• Provides the professional rodeo cowboy/cowgirl
  accessibility to medical professionals while on
  the road

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Further services the Justin Sportsmedicine Team
provides

• Ongoing education for the athletes, based
  on extensive rodeo-specific research, regarding
  preventative stretching, strengthening,
  nutrition, taping techniques, etc.

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Rodeo Injuries by Specialty
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RODEO INJURIES BY EVENT
(IN ORDER OF OCCURANCE)
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Bull Riding

• Head
• Shoulder
• Face
• Knee
• Elbow

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Bareback Riding

• Shoulder
• Hand
• Elbow (forceful hyper extension)
• Lumbar
• Wrist

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Saddle Bronc Riding

• Knee (constant flexing of joint)
• Shoulder
• Lumbar/Lower back
• Thigh/groin
• Ankle

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Steer Wrestling

• Knee
• Shoulder (arm rotated to grasp horn)
• Lumbar
• Ankle
• Cervical Spine

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Calf Roping

• Knee
• Shoulder
• Lumbar
• Ankle
• Thoracic

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Team Roping

• Shoulder
• Hand/fingers
• Lumbar
• Elbow

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Barrel Racing

• Lower leg contusions (hitting barrel)
• Lumbar spine
• Groin

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Bull Fighting

• Knee (ligament injuries)
• Lumbar
• Ankle
• Lower leg
• Thigh/Groin

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Rodeo Injuries by Anatomy

• 17 spine-related 5. 12 knee
• 16 hand/wrist/elbow/arm 6. 11 shoulder
• 14 head/face 7. 8 groin/hamstring
• 14 foot/ankle/leg 8. 8 miscellaneous

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• The Justin Cowboy Crisis Fund (JCCF) was
  established in 1989 by the PRCA and Justin Boots.
• JCCF is a non-profit organization which assists
  pro rodeo participants and their families in the
  event of catastrophic injury.
• Since 1989, JCCF has provided more than 2.2
  million in assistance to more than 300
  individuals.

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Justin Boots Rodeo Committee Newsletter
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Justin Boots

• John Justin Standard of the West Program
  Committeeman of the Year Award
• Justin Back Numbers (PRCA contestants only)
• Justin Placemats and Table Tents
• Justin Banners
• Administered through StarSports [phone]

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