An Africa Partnership Proposal for Diageo

1
(No Transcript)
2
The Company We Keep
the most innovative marketing tool Ive seen in
my seventeen years in advertising. Joel
Howard Managing Partner Howard, Berman, Martinez
Bakula, Beverly Hills
2 of 24
3
Reaching Your Customers
How do you build a relationship of trust in our
rapidly changing communication environment? What
about five years from now? TIME TO RE-EVALUATE!
3 of 24
4
Communication Troubles

• Direct Mail
• Rising production costs.
• Postage hikes.
• Greater cost of acquisition.
• Poor tracking.
• Email
• Does it get delivered?
• Does it get opened?
• Did they see the images sent?
• No control of surrounding e-mail.

4 of 24
5
E-mail Success Rate

• According to Marketing Sherpa and McKinsey
  Quarterly
• Deliverability 60 - 80
• Open rates of 2 - 5
• Arrive with images intact 41
• Click-thru rate less than 1

• So with an e-mail blast of 10,000 e-mails
• A generous 8,000 get delivered.
• 160 - 400 get opened.
• 65 - 164 see the images.
• Only .65 - 1.64 people click-thru on any call to
  action.

5 of 24
6
A cutting-edge desktop technology for marketing
and communications that reaches customers without
many of the drawbacks of e-mail, RSS and widgets.
6 of 24
7
Widgets

• Widgets, gadgets and Web 2.0
• Newsweek declared 2007 as the Year of the
  Widget.
• Widget usage fastest growing Internet medium.

• HOWEVER
• Secure Computing is calling widgets the new
  frontier for attacks.
• Finjan, a global security company, says widget
  security could have a major impact on industry.
• Homeland Security has issued a warning that a
  popular widget plug-in may allow unauthenticated
  users remote access to your computer.

7 of 24
8
Secure and Proprietary

• Lead developer has over 10 years experience
  developing communication systems for military,
  including guided missile systems and the
  predator.
• No Software Developers Kit (SDK) to reveal
  details of update mechanism or proprietary
  database.
• Does not use typical Internet communication tools
  (Javascripts, ActiveX, XML, RSS, etc.)
• Encrypted update database, measured to the byte
  and not deployed if one byte too big or too
  small.
• Pull technology rather than push.
• gtgt www.think360.com/Widget-Security.pdf

8 of 24
9
Desktop Channel is the Answer
9 of 24
10
Desktop Channel Performance

• Average retention 88
• Average proven views per day 2.34
• Average click-thru rate 13
• Click-thru spikes as high as 40
• Membership adoption rates as high as 32 in 7
  days
• Viral propagation with friends and family up to
  46

10 of 24
11
faciliTRAINER
Bridging the gap between training and
implementation!
Training in small, digestible pieces on a daily
basis. Corporate communications.
Case study gtgt www.think360.com/faciliTRAINER-sbc-
case-study.pdf
11 of 24
12
On-the-Go Mobile Channel

• Secure
• Image-based, interactive
• Compatible with GSM to 3G networks
• Triggered, targeted communication
• Consumer decides display time
• Icon for branding
• Cell phone advertising expected to reach 14.4
  billion by 2011 in U.S. alone
• Reach young adults (19 - 34) and affluent
  Scheduled release Q308

12 of 24
13
Safe and Exclusive

• Protects brand and content.
• Patent pending technology.
• No longer have to share the inbox.
• Safer than widgets.
• No personal information collected.
• Respects personal privacy.
• Eliminates phishing.
• Thwarts identity theft.

13 of 24
14
Consumer Control

• Consumer chooses daily content of interest.
• Three years of consumer testing.
• Consumer chooses frequency and hour of delivery.
• Permission-based.
• Desktop icon gets your message out of the inbox.
• Pre-downloaded vs. streaming multi-media for a
  smoother consumer experience.

14 of 24
15
Update-on-the-Fly Technology

• Schedule billboards out with the ability to
  break in at any time as needed.
• Make announcements, updates, clearance items and
  breaking news.
• Transparent to consumer.
• System checks for updates every 20 minutes.
• Update interval adjustable.
• Secure update process.
• Effective for dial-ups as well as broadband
  access.

15 of 24
16
Content Management System

• Internet based Content Management System allows
  preview of Digital Billboards in the cue.
• No special training needed to change, maintain or
  update Digital Billboards.
• Easier to implement than e-mail.
• Absolute control over the look and feel.
• Branding guaranteed to come through.

16 of 24
17
Track and Report
Desktop Channel offers the trackability of the
Internet while maintaining the anonymity of
television. Superior tracking allows for
performance-based pricing

• Track
• Number of installations
• Pass-along installations
• Billboard views
• Click-thrus
• Without utilizing cookies, which are often
  deleted and cause inaccuracy.

17 of 24
18
Precise Targeting

• Profile and target individuals
• Geographically
• Contextually
• Behaviorally
• Temporally
• This precision creates greater relevance and
  engagement for the consumer. In addition, a
  campaign can be adjusted in hours rather than
  weeks or months.

18 of 24
19
Brand Marketing
Membership groups, clubs, associations.
Branding through desktop icon.
19 of 24
20
Education and Sponsorship
Consumer education and programs.
Co-sponsorship opportunities.
20 of 24
21
Loyalty Programs and CRM
Loyalty programs and CRM.
Executive Dashboard
21 of 24
22
International Appeal
One production piece for multiple languages.
Habit-forming daily engagement.
22 of 24
23
Cause Marketing and Events
Cause Marketing (Aligning for-profit and
non-profit communities)
Event Countdowns
23 of 24
24
Support Material
In the news gtgt www.think360.com/news-archives.htm
l Desktop Channel White Paper gtgt
www.think360.com/TDD/THINKDesktopDelivery.pdf Desk
top Channel Slide Show gtgt www.DigitalBillboardGall
ery.com Download a demo of Desktop Channel gtgt
www.think360.com/TDD/download.html
THINK360 Austin, TX 512-514-6757 www.THINK
360.com
24 of 24