Digital Hubs: Lessons from the the First Wave

1
Digital Hubs Lessons from the the First
Wave Media Guild Innovation Platform
Eco-Engine in Amsterdam for the Dutch Media/ICT
Creative Industries Andrew
R. Bullen, Creative Construct, Ottawa, 29th
April, 2008
2
Digital Hubs Lessons from the the First
Wave Media Guild Innovation Platform
Eco-Engine in Amsterdam for the Dutch Media/ICT
Creative Industries Andrew
R. Bullen, Creative Construct, Ottawa, 29th
April, 2008
3

• Where did the Media Guild come from?
• Drive for more Innovation / Competitiveness /
  Creative Collaboration in Amsterdam / Netherlands
• The vision of Lisbon Bologna
• Netherlands ranked as European Average Achiever
• Media Guild opened in 2006 in Pakhuis de Zwijger,
  Amsterdam
• Supported by Regional / National Funding
  (Economic Affairs)

Digital Hubs Lessons from the the First
Wave Media Guild Innovation Platform
Eco-Engine in Amsterdam for the Dutch Media/ICT
Creative Industries Andrew
R. Bullen, Creative Construct, Ottawa, 29th
April, 2008
4

• Where did the Media Guild come from?
• Drive for more Innovation / Competitiveness /
  Creative Collaboration in Amsterdam / Netherlands
• The vision of Lisbon Bologna
• Netherlands ranked as European Average Achiever
• Media Guild opened in 2006 in Pakhuis de Zwijger,
  Amsterdam
• Supported by Regional / National Funding
  (Economic Affairs)

5

• What is the Media Guild?
• Cross-disciplinary incubator master / apprentice
• Meeting Point/Agora Artists, SMEs, Corporate
  Business,
• Research and Knowledge Institutes
• Program Incubator, Professional, Public
• Services Community, government, industry
• Network Local, National, International

• Where did the Media Guild come from?
• Drive for more Innovation / Competitiveness /
  Creative Collaboration in Amsterdam / Netherlands
• The vision of Lisbon Bologna
• Netherlands ranked as European Average Achiever
• Media Guild opened in 2006 in Pakhuis de Zwijger,
  Amsterdam
• Supported by Regional / National Funding
  (Economic Affairs)

6

• What is the Media Guild?
• Cross-disciplinary incubator master / apprentice
• Meeting Point/Agora Artists, SMEs, Corporate
  Business,
• Research and Knowledge Institutes
• Program Incubator, Professional, Public
• Services Community, government, industry
• Network Local, National, International

7

• What is the Media Guild?
• Cross-disciplinary incubator master / apprentice
• Meeting Point/Agora Artists, SMEs, Corporate
  Business,
• Research and Knowledge Institutes
• Program Incubator, Professional, Public
• Services Community, government, industry
• Network Local, National, International

• Incubator
• Innovative cross-disciplinary projects/teams
  (Media Creative Industries)
• Rigorous selection procedure
• All expenses covered for space, facilities,
  program, network
• One year tenure
• IPR Agreement In the teams, with the Media Guild
• Complementary Research / Events
• Hosted creative research and event teams

8

• Incubator
• Innovative cross-disciplinary projects/teams
  (Media Creative Industries)
• Rigorous selection procedure
• All expenses covered for space, facilities,
  program, network
• One year tenure
• IPR Agreement In the teams, with the Media Guild
• Complementary Research / Events
• Hosted creative research and event teams

9

• Incubator
• Innovative cross-disciplinary projects/teams
  (Media Creative Industries)
• Rigorous selection procedure
• All expenses covered for space, facilities,
  program, network
• One year tenure
• IPR Agreement In the teams, with the Media Guild
• Complementary Research / Events
• Hosted creative research and event teams

• Program
• Workshops, seminars, lectures for incubator,
  professionals, partners, public
• Art, Design, Media, Technology
• Entrepreneurship
• Ideation, Brainstorming, Idea creation
  methodology
• Business development, Organisation, Marketing
• Intellectual Property Ownership

10

• Program
• Workshops, seminars, lectures for incubator,
  professionals, partners, public
• Art, Design, Media, Technology
• Entrepreneurship
• Ideation, Brainstorming, Idea creation
  methodology
• Business development, Organisation, Marketing
• Intellectual Property Ownership

11

• Program
• Workshops, seminars, lectures for incubator,
  professionals, partners, public
• Art, Design, Media, Technology
• Entrepreneurship
• Ideation, Brainstorming, Idea creation
  methodology
• Business development, Organisation, Marketing
• Intellectual Property Ownership

• Services
• Innovation Workshops
• Pitch Training
• Open / Personal Fabrication Workshops
• Masters Workshops and Seminars
• Scouting / Screening for Creative Industries
• Networking Events
• Facilities

12

• Services
• Innovation Workshops
• Pitch Training
• Open / Personal Fabrication Workshops
• Masters Workshops and Seminars
• Scouting / Screening for Creative Industries
• Networking Events
• Facilities

13

• Services
• Innovation Workshops
• Pitch Training
• Open / Personal Fabrication Workshops
• Masters Workshops and Seminars
• Scouting / Screening for Creative Industries
• Networking Events
• Facilities

• Setting in the Community Pakhuis de Zwijger
• Historic Monument in revitalised central
  docklands
• Famous artists squat
• Saved from demolition by popular demand
• Highly networked, connected and creative space
• Mixture of old new creative media, public
  private,
• physical and digital production

14

• Setting in the Community Pakhuis de Zwijger
• Historic Monument in revitalised central
  docklands
• Famous artists squat
• Saved from demolition by popular demand
• Highly networked, connected and creative space
• Mixture of old new creative media, public
  private,
• physical and digital production

15

• Setting in the Community Pakhuis de Zwijger
• Historic Monument in revitalised central
  docklands
• Famous artists squat
• Saved from demolition by popular demand
• Highly networked, connected and creative space
• Mixture of old new creative media, public
  private,
• physical and digital production

• Open Space fot the Community
• Diverse
• Arts, SME, Research, Business Collaboration
• Multi-disciplinary, multi-cultural, multi-level
• Local, national and international participation
• Accessible Technology, facilities,
  experimentation
• Shared and open but secure
• Sense of creative context, continuation, history

16

• Open Space for the Community
• Diverse
• Arts, SME, Research, Business Collaboration
• Multi-disciplinary, multi-cultural, multi-level
• Local, national and international participation
• Accessible Technology, facilities,
  experimentation
• Shared and open but secure
• Sense of creative context, continuation, history

17

• Open Space for the Community
• Diverse
• Arts, SME, Research, Business Collaboration
• Multi-disciplinary, multi-cultural, multi-level
• Local, national and international participation
• Accessible Technology, facilities,
  experimentation
• Shared and open but secure
• Sense of creative context, continuation, history

• Media Guild the Community Art and Artists
• Media Guild is NOT an Arts Centre
• BUT Artists share our space (Pakhuis de Zwijger)
• AND Artists are an essential part of MG Community
• Artists as Masters (Workshops, lectures,
  seminars)
• Incubator teams with artists
• made by sofa Artistic approach to retail
  software
• everyodyhere Bug avatar-based social and
  learning environment
• djools On-/offline matchmaker between, finance
  and new audiences

18

• Media Guild the Community Art and Artists
• Media Guild is NOT an Arts Centre
• BUT Artists share our space (Pakhuis de Zwijger)
• AND Artists are an essential part of MG Community
• Artists as Masters (Workshops, lectures,
  seminars)
• Incubator teams with artists
• made by sofa Artistic approach to retail
  software
• everyodyhere Bug avatar-based social and
  learning environment
• djools On-/offline matchmaker between, finance
  and new audiences

19

• Media Guild the Community Art and Artists
• Media Guild is NOT an Arts Centre
• BUT Artists share our space (Pakhuis de Zwijger)
• AND Artists are an essential part of MG Community
• Artists as Masters (Workshops, lectures,
  seminars)
• Incubator teams with artists
• made by sofa Artistic approach to retail
  software
• everyodyhere Bug avatar-based social and
  learning environment
• djools On-/offline matchmaker between, finance
  and new audiences

• MG in the Community Business Finance
• Short term government financial support
• Interest of Business / Finance
• BUT reticence to invest in infrastructure /
  projects
• Creative new media start-ups too high risk
• pre-seed is especially high-risk area
• Tension between venture capital control /
  intellectual
• property

20

• MG in the Community Business Finance
• Short term government financial support
• Interest of Business / Finance
• BUT reticence to invest in infrastructure /
  projects
• Creative new media start-ups too high risk
• pre-seed is especially high-risk area
• Tension between venture capital control /
  intellectual
• property

21

• MG in the Community Business Finance
• Short term government financial support
• Interest of Business / Finance
• BUT reticence to invest in infrastructure /
  projects
• Creative new media start-ups too high risk
• pre-seed is especially high-risk area
• Tension between venture capital control /
  intellectual
• property

• MG the Community Urban Revitalisation
• Physically situated in central area of ongoing
  revitalisation
• Driven by vision and strategy of open innovation
  / revitalisation
• Bring people in to learn, experiment and
  innovate
• Incubator
• Personal Fabrication / Fablab
• Go out into the community to share expertise
• Collaboration with Municipality / PTA
• Innovation Workshops / Sustainability
• Urban Planning, Social Engineering

22

• MG the Community Urban Revitalisation
• Physically situated in central area of ongoing
  revitalisation
• Driven by vision and strategy of open innovation
  / revitalisation
• Bring people in to learn, experiment and
  innovate
• Incubator
• Personal Fabrication / Fablab
• Go out into the community to share expertise
• Collaboration with Municipality / PTA
• Innovation Workshops / Sustainability
• Urban Planning, Social Engineering

23

• MG the Community Urban Revitalisation
• Physically situated in central area of ongoing
  revitalisation
• Driven by vision and strategy of open innovation
  / revitalisation
• Bring people in to learn, experiment and
  innovate
• Incubator
• Personal Fabrication / Fablab
• Go out into the community to share expertise
• Collaboration with Municipality / PTA
• Innovation Workshops / Sustainability
• Urban Planning, Social Engineering

• MG the Community International Perspective
• Use knowlege and expertise of global network
• (virtual/physical) with roots and culture of
  local community
• Incubator Exchange
• PICNIC
• European Think Tank, Eurodigimeet...
• Connected Urban Development (CUD)
• FabLabs

24

• MG the Community International Perspective
• Use knowlege and expertise of global network
• (virtual/physical) with roots and culture of
  local community
• Incubator Exchange
• PICNIC
• European Think Tank, Eurodigimeet...
• Connected Urban Development (CUD)
• FabLabs

25

• MG the Community International Perspective
• Use knowlege and expertise of global network
• (virtual/physical) with roots and culture of
  local community
• Incubator Exchange
• PICNIC
• European Think Tank, Eurodigimeet...
• Connected Urban Development (CUD)
• FabLabs

• Digital Hubs Evolution of the Concept
• More experienced, balanced Creative Industry
  Incubator
• Integrated Innovation Services through society
• More open participation, anchored in the local
  Community
• Stronger International community /network
  exchange
• More mature, robust financial models

26

• Digital Hubs Evolution of the Concept
• More experienced, balanced Creative Industry
  Incubator
• Integrated Innovation Services through society
• More open participation, anchored in the local
  Community
• Stronger International community /network
  exchange
• More mature, robust financial models

27

• Digital Hubs Evolution of the Concept
• More experienced, balanced Creative Industry
  Incubator
• Integrated Innovation Services through society
• More open participation, anchored in the local
  Community
• Stronger International community /network
  exchange
• More mature, robust financial models

• MG Lessons Learned / Advice
• Look for setting with strong community tradition
  - and forward looking perspective
• Reflect all aspects of the creative industries
  - and draw all layers of the community into
  creative process
• Be a focal meeting point - and take your
  expertise and involvement out into the community
• Identify strongly with your local roots - and
  develop a strong national and international
  network
• Build in continuity and sustainability plan,
  monitor and balance public and private financing
  carefully - and be a pioneer, take risks, have a
  start-up mentality

28

• MG Lessons Learned / Advice
• Look for setting with strong community tradition
  - and forward looking perspective
• Reflect all aspects of the creative industries
  - and draw all layers of the community into
  creative process
• Be a focal meeting point - and take your
  expertise and involvement out into the community
• Identify strongly with your local roots - and
  develop a strong national and international
  network
• Build in continuity and sustainability plan,
  monitor and balance public and private financing
  carefully - and be a pioneer, take risks, have a
  start-up mentality

29

• MG Lessons Learned / Advice
• Look for setting with strong community tradition
  - and forward looking perspective
• Reflect all aspects of the creative industries
  - and draw all layers of the community into
  creative process
• Be a focal meeting point - and take your
  expertise and involvement out into the community
• Identify strongly with your local roots - and
  develop a strong national and international
  network
• Build in continuity and sustainability plan,
  monitor and balance public and private financing
  carefully - and be a pioneer, take risks, have a
  start-up mentality

• Thank You