North American Access Program NAAP

1
North American Access Program (NAAP)

• Jukka Salminiitty
• Project Director
• Tekes-Washington DC
• jukka.salminiitty_at_tekes.fi

2
NAAP Background

• Joint project of the National Technology Agency
  (Tekes) and the Fund for Research and Development
  (Sitra) modeled on successful Japanese project
  (JA-PRO)
• Objectives
• Immediate build a mutually beneficial,
  bi-lateral business development network
  interested in first-access to new Finnish
  technologies
• Mid-term work with network member to assess
  technologies and create business models and
  commercialization pathways
• Long-term create on-going technology and company
  portfolios that result in profitable technology
  commercialization between Finland and USA
• Timetable
• Pre-study completed 11/04 - 02/05
• Planning on-going partner identification,
  program development (balance 2005)
• Pilot 2006 launch first portfolio

3
Operational Goals

• Develop pool of best of class companies ready to
  expand to North America
• Verify baseline business opportunities and
  evaluate methodologies identifying true
  opportunities
• Secure access to the most relevant North American
  business information resources
• Secure partnerships via strategic networks that
  lead to profitable business development scenarios
• Provide connections to the local RD pool
  (companies, institutes, universities)
• Secure professional services relationship through
  Finpro and Tekes US offices
• Exploit proven Tekes / Sitra / Finpro business
  development models

4
Deliverables

• Real-time baseline assessment of technology,
  product and company by US experts and Tekes /
  Sitra / Finpro senior healthcare consultants
• Globalization training 2 day business training
  and workshop via Finpro ESR methodology with US
  industry leaders
• Revised business plan, presentation (collateral
  program) and market defined entry strategy,
  including competitive briefing
• Direct access to potential business partners
  pre-disposed to Finland and Finnish technology
• Finnish cohort support network
• On-going Tekes / Sitra / Finpro consulting
  services upon demand within program guidelines
  for domestic and international needs

5
Planning Phase Calendar

• Hand pick first US portfolio of 6-10 technology
  sound companies, October 2005
• Introduce pilot portfolio to current partner
  candidates and secure feedback, 3-4Q/2005(Kaiser
  Permanente, MedStar, USVA, Intel, IBM, HP, Kodak,
  Meditech, eHealth Initiative)
• 2-day training session December 2005
• Finnish company tour to US February 2006
• Partnering event with eHealthInitiative Feb 7
  (Washington DC)
• Partnering event with Health Tech Feb 9 (Palo
  Alto, CA)
• Possibility to participate in HIMSS Annual
  Conference Feb 12-16 (San Diego)
• Targeted company visits and meeting
• Follow-up and planning session March 2006

6
Portfolio Company Profile

• Long-term commitment to global growth, starting
  in the US with total acceptance of business
  practices
• Pre-production product or service and internal
  flexibility to modify as per market demand and
  partner request
• Readiness to accept inward investment and forfeit
  percentage of ownership (if required)
• 24 hour turn around of all requests and American
  communications
• Cover own travel costs in pilot phase and related
  activities (Tekes VARA-financing may be
  available)
• Presentation material good web site required
• Become active contributor to program and US
  partner(s)

7
JAPAN ACCESS PROGRAM (JA-PRO) with Marubeni
Corporation
The New Tekes-Sitra Coaching and Business
Development Initiative for helping Finnish Growth
Companies in Making a Successful Market Entry to
Japan
Tekes Tokyo - February 2005
8
Why Japan Access Program (JA-PRO)?
Successful high-technology commercialization and
technology transfer are crucial elements
for securing the future prosperity of the Finnish
SMEs and economy.
We believe that
1. These processes must necessarily begin in a
pre-competitive business development phase,
when technologies and advanced solutions are
first being developed for the global market. 2.
SMEs internationalization process should be done
together with the top quality local partners
on every respective target market to secure
smooth transition in business model modifications.
With JA-PRO, we are able to collect the know-how
of these connections and processes to one
program and direct the overall commercialization
and technology transfer process in a more time
and cost efficient way.
Accordingly JA-PRO advocates

• Special focus on high-technology, high-impact
  industries alone
• Close cooperation with the local experts
  sourcing their best know-how to support us
• Direct access to the strategic networks for
  future business development
• Practical support for the business opportunities
  identification and evaluation

Jukka Viitanen / Jukka Salminiitty In Tokyo,
25.2.2005
9
The JA-PRO Process Model
?1?Pre-selection
?2?1st Screening
?3?2nd Screening(Premarketing)
A

• in Finland
• by Sitra/Tekes and associates
• final decisions
• jointly with
• Japanese experts

B

• With Japanese experts and mentors

?4?Coaching,Business Plan Development

• Discussions with the participating
• companies about
• their marketing
• and business
• opportunities

?5?Alliance,Licensingarrangement
Successful Market Entry

• Strategic coaching and redesign
• for Japan

C
DROP

• Joint marketing by Marubeni and
  participating
• companies

C
DROP

• Graduation

1 month
1 month
2 months
3 months
3-6 months
Jukka Viitanen / Jukka Salminiitty In Tokyo,
25.2.2005