Chapter 13 HCOM 320

1
Chapter 13HCOM 320

• How Can We Become Ethical Intercultural
  Communicators?

2
Ethics

• Ethical absolutism position
• Principles of right wrong w/universally
  standards
• Cultural context is minimized
• Universality one consistent standards
• Dominant culture defines criteria
• Colonial ethnocentrism

3
Ethics (continued)

• Ethical relativism position
• Ethical relativism
• Critical role of cultural context-maximized
• Accordance with underlying traditions, beliefs
• Encourages cultural flexibility
• Perpetuate intolerable cultural practices

4
Ethics (continued)

• Ethical-universalism position
• Proper cultural context
• Judgments require knowledge
• Rely on Eurocentric moral philosophies
• Meta-ethics contextualism
• Layered contextual perspective
• Each treated as unique
• Broader philosophical outlook

5
Meta-ethicsKey concepts

• Rights
• Duties
• Traditions stories
• Fairness
• Justice
• Consequences
• Virtues
• Ideals
• Meta-ethical decision

6
From ethnocentrism to ethnorelativism

• Defensive ethnocentrism
• Ambivalent ethnocentrism
• Functional flexibility stage
• Dynamic flexibility stage

7
Dynamic Global Leader

• Global literacies
• Personal
• Social
• Business
• cultural
• Ethical intercultural communication
  characteristics adaptive, creative,
  experimental, tries again, other-centered,
  intentional mindfulness