DM with bite

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Mail
Impact


DM with bite



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Limited only by your imagination

• Dont tuck your creativity away in an envelope
• Send any shape
• Flats, die-cuts, booklets, folds, concertinas

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Size matters

• Small

• Small Plus

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Size matters

• 5mm Maximum thickness
• 125g Maximum weight

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Mail
Impact
Demonstrability The power of instant shape
recognition
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More than shape
Rubber Plastic Foils Laminates Vinyl Wool Le
ather

• Testing
• Non-paper articles must be submitted for testing
• You can also have any paper based articles tested

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More for direct marketersMore for recipients
Improved Response Rate
REACH
CUT-THROUGH
Life of message
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Design considerations

• Give consideration to the restrictions of a
  letterbox aperture.

Both small small plus size are suitable
for Small Post Office Box Street Mail Boxes
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Design considerations
Items must not be made of a material (or shape)
likely to cause injury to people, damage other
postal articles or equipment.
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On the surface
If undeliverable return to 321 Sample
Street SYDNEY NSW 2000
POSTAGE PAID AUSTRALIA
Mr. A Sample 321 Sample Street SYDNEY NSW 2000
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Sorting out your lodgment

• Minimum Lodgement quantity is 300 articles of the
  same size category
• The Impact Mail Sort Plan will be
• used for the preparation of lodgements.

3 sort categories Postcode Direct Tray -A
tray containing a minimum of 200 articles
to a single
postcode. Area Tray - A tray
containing a minimum of 200 articles
all for delivery to
postcodes serviced by the
same PreSort indicator on the
Print Post/Impact
Mail Sort plan. Residue Tray
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How much?

• From 55c Small 80c for Small Plus

Same State Other State
Small Postcode Direct Tray 55 56 Area
Tray 59 60 Residue Unsorted 66 67 Small
Plus Same State Other
State Postcode Direct Tray 80 81 Area
Tray 85 86 Residue Unsorted 95 96 All prices
are in cents and are GST inclusive.
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Intensive launch plan
October 4 launch Information kits Technical
user guide Media Editorial Direct mail
campaigns Seminars/Conferences Award
categories Trade Magazines Newspaper Press
Advertising Website Personal Selling Email assist
MAIL GENERATORS
Internal Network Sales
DM with bite
Mailhouses
Printers Die Cutters
Agencies
In line with regulatory requirements, Australia
Post has notified the ACCC of our intention to
introduce Impact Mail on 4 October 2004. The
ACCC's response is expected on 30 September 2004.
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impactmail_at_auspost.com.au
Mail
Impact
DM with bite