Title: Wireless IP Solutions Enabled by GPRS
1Wireless IP SolutionsEnabled by GPRS
- Chris Briglin
- Head of Marketing
- GPRS Business Program
- Nokia Telecommunications
2Agenda
- Applications to Launch GPRS Services
- Success Factors
- Integrated GPRS Solutions
3GPRS is the ideal bearer for wireless data
networking applications
- Faster session set-up
- Always connected
- Higher speeds
- Possibility for differentiated billing
4The user base for GPRS servicesalready exists
5Business Segment
Application Corporate Intranet Access
- Access to existing IP-based applications on the
corporate intranet e-mail, intranet and Internet
browsing, database lookup and entry, etc - Resilient background transfer no more"LOST
CARRIER" during file download - The Remote Office becomes a reality remain
networked wherever you are
6Secure Network
Corporate Access ServicesRequirements
GGSN
Operator
Firewall/ VPN/ Router
IP backbone
- Secures Clients data traffic
- Firewall protects Operators network from attack
- Tracks Hacking attempts
- OPSEC certified for extensible security solutions
- IPSEC compliant
SGSN
Clients IP backbone
Clients IP backbone
Clients IP backbone
7GPRS end-to-end VPN solution Managed Security
Services
Mail server
Corporate IT
Company A
Mail server
IP400/VPN200
Internet
Company B
BSC
BTS
IP400/VPN200
Gateway GPRS Support Node (GGSN)
IP400
8Business Segment
Application Mobile ISP for Small Enterprises
- Existing need for mobile access to e-mail
and Internet - Mobile operator can provide complete ISP service
package - Package pricing (bundling) of e-mail, web
services, and mobile voice can help to attract or
retain mobile users - GPRS can simply provide transparent access to the
customer's current ISP
9Consumer Segment
Application Personal Messaging (E-Mail)
- All-in-one communicator
- Mobile-enabled PDA, with Symbian O/S or
Bluetooth connection - WAP terminal for web-mail
Application MMM (Mobile Media Mode) Browsing
- WAP terminals
- Regular web browsing possible with all-in-one
communicator
10MMM Services
- MMM browsing is opening an entirely new market
mobile delivery of information - Content owners are very interested in the new
medium - WAP is independent of GPRS and other bearers WAP
services can already be launched today - True WAP success will be boosted by GPRS's
benefits - Instant connectivity
- Faster data throughput
11MMM ServicesRequirements
Integrated WAP Gateway
Gateway
WAP Gateway
Web Server
WAP
WSP/WTP
WAP Browser
Client
12Charging for GPRS Services
- Rule 1 KEEP IT SIMPLE
- Monthly fee as primary charge
- VERY low additional per-bit charge
- Will go unnoticed by the average user
- Will deter abuse by heavy users
- Additional charges for accessing special
value-added services
13Charging in the GPRS network
14GPRS ChargingRequirements
- Single access point to the billing system
- Pre-processing charging data to reduce the load
on the network billing system - Future-proof for hot-billing and pre-paid
- Reliable storage for CDRs
- Easy charging data error detection
15Success factors
- Strong existing demand for mobile access to
office data - Laptop and terminal penetration is already high
- Experienced with mobile data
- Launch Corporate Access Services
- Requirement Managed Security
- Strong interest in Value-Added Services
- E-mail and WWW usage growing rapidly
- Launch Personal Messaging, MMM Services
- Requirement Integrated WAP
- Requirement Integrated Charging Gateway